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Mission

Creative. Strategic. Fundraising.

We are a creative, strategic fundraising agency. We bring our commercially proven approach to the UK's most ambitious charities; inventing, producing and taking fundraising products to market.

Our business is built on four pillars of success: insight, proposition, strategy and creative. And with years of experience working on ground-breaking campaigns, we know what it takes to achieve income growth: creative thinking, brutal number crunching and the courage to do things differently.

Starting with the big idea and viability, we've developed some of the most successful fundraising products of all time using our phased project process with controlled risk.

We are ambitious, fearless and hungry for success. So far we've helped raise over £84 million in donations to charities, and we want you to join us on our journey.

“Our mission is to double the amount of money donated to charities by UK citizens"

Total funds we have helped to raise

£84000000
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Killer blog

The Olympics – A golden opportunity for charities

With the Olympics and Paralympics this summer, charities should be planning how they can benefit from the excitement surrounding these huge global events. They aren’t just a financial opportunity for sponsors, businesses, Governments, tourism, broadcasters...

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Wrapper’s Delight. 3 successful Christmas campaigns d...

We’re off to a cracker of a start for 2024, with the results coming in from our Christmas fundraising campaigns smashing their targets.  It was our second year working with Action for Children on the award-winning...

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Fundraising. The worst thing you can do is nothing.

In any moment of decision, the best thing you can do is the right thing. The worst thing you can do is nothing. As a fundraiser, it is often easy to get caught up in...

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You control success.
What does it mean to you?

We all desire success in one form or another, it means different things to different people. Can you define what it means to you?  When creating a fundraising campaign or producing a new or refreshed fundraising product the number one question going through your mind should be ‘What does...

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Don’t shelve your flagging fundraising products.
Show ...

Former well-performing fundraising product gathering dust on the shelf? Time to show it some love and return it to its former glory (or perhaps even more)? The benefits of revitalising a failing, or tired...

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A supporter is for life, not just Christmas

At least we think they should be.  You would have to have your head buried in a huge box of Quality Street (for us this is not an unlikely occurrence) to miss the huge number of appeals hitting our doormats, screens, laptops and mobiles over the Christmas period. So, how...

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How to make a £1Million fundraising product

Who wouldn’t want to create a fundraising product that raises £1,000,000 for their charity, right?! Well think BIG, because we know it can be done, and with the right attitude, plan and approach you can do it. We’ve done it before (with 8 charities and counting), so we can...

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The Moon on a stick

The secrets to a successful Christmas campaign By Gary Milton. If there’s one thing that defines the Killer Creative way, it’s this. We don’t do vanilla. Our job as a creative strategic fundraising agency is to create high-concept killer campaigns that will provoke an emotional reaction.  We are in...

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The charity agency that covers every base

Where: Hyde Park When: Thursday 11th August What: The Charity Softball League This time last week, the sun was shining and the team here at Killer brought Brighton beach up to Hyde Park for the Charity Softball Final, and what a day it was. Luckily our deckchairs and parasols...

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View your fundraising from a different perspective

If you could see the back of your own head, the view might surprise you. Because how you view yourself is completely different to how others see you.That’s why it often takes someone else to spot your strengths, weaknesses and opportunities for improvement. Someone like us.   At Killer,...

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Newsfeed

How Heineken, T-Mobile and MoneyGram Created Premium Brand E...

The adage "If you ain't first, you're last" from the 2006 film Talladega Nights: The Ballad of Ricky Bobby is really more of a...

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Blood, Sweat and Bravery: How AMV BBDO and Essity Shaped Eac...

Enduring client-agency relationships are a rarity in advertising. Between 1987 and 2020, the average length of these partnerships has steadily declined from seven years...

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What to Do When You Lose Your Biggest (and Only) Agency Clie...

It was my first "real" vacation since the pandemic. On the morning of day three, I got a text from the CMO of a...

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WhistlePig ‘High’Jacks Dry January With a Terpene-Infuse...

WhistlePig, a cult favorite whiskey out of Vermont, continues to put its unique stamp on Dry January by developing a terpene-based cocktail that leans...

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Heineken Zero ad aims to stop people skipping the pub during...

A new commercial for the booze-free beer encourages non-drinkers to keep on socialising, with a little help from a famous footballer. Zero-alcohol beer...

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Guardian and Observer readers give more than £1.42m for ref...

Just over 12,750 readers donated to the 2023 appeal to benefit three charities helping asylum seekers An incredible £1,425,000 has been raised by Guardian and...

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The Guardian view on the voluntary sector and the state: thi...

The model of outsourcing public services is broken. Charities, councils and ministers need to find new ways of collaborating Cheap, efficient and entrepreneurial: these were...

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‘This is spiralling’: alarm as youth homelessness soars ...

Charities report record demand for services as pressure increases on the government to address the problem nationally There has been a dramatic rise in the...

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Thank you for your incredible generosity to the Guardian and...

We have achieved our aim of supporting refugees and asylum seekers by raising over £1,336,000 – but it’s not too late to donateDonate to...

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Amber Vittoria’s imperfect digital characters sum up w...

Los Angeles-based artist Amber Vittoria has released a new collection of lovingly crafted abstract, pixelated artworks. Titled Vibes, it features intriguingly imperfect characters that...

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Our story
Results

Natalie Joyce

Marketing Manager, Mencap “Not only do we now have a wonderful, inspiring legacy proposition that’s unique to Mencap (i.e. our brief to Killer exactly!) we are delighted to have worked with such a genuinely amazing team at Killer to deliver it. From the quality of the creative vision all the way through to the ad executions and, vitally, their fantastic account management, we have thoroughly enjoyed working with Killer and are already looking forward to our next project together.”
660% Increase in new users to the legacy webpages 330% Increase in engaged users to the legacy webpages

Lia Fyles

Race Director, London Landmarks Half Marathon “Selecting Killer Creative to create the visual identity for the London Landmarks Half Marathon is without question one of the best decisions I have made during my 11 years at Tommy’s. The public reaction to the visual identity has exceeded all expectations and has been so successful for us that it has led us to produce a range of LLHM merchandise. The Killer team were creative, engaged, passionate and nothing was too much effort for them. I would highly recommend them as an agency to work with.”
£12m Raised over 2 years 21k Runners over 2 years
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