April 2012 Advantage consumers
We've just rolled out MGM Advantage's first consumer campaign using integrated off and on-line communications.
Involving a model casting, photo-shoot and the production and execution of a compelling direct mail pack, 40,000 prospects were made aware that they could secure more money for their retirement.
A new consumer website was simultaneously designed and built for MGM Advantage. Using trending and insight tools we thoroughly researched the marketplace before building the website with open-source technology, training our clients to create a continually evolving product. The site was launched in tandem with a Facebook page and informative blog. Which led to the emergence of a fledgling community. Apologies if we're beginning to sound like Bill Oddie on Springwatch but you get the drift.
March 2012 We’ve built a beauty
Byrne Group has just run off the press. Coffee table quality the hand finished hardback A3, 52 pages with embossed slip case was a construction job in itself. But fittingly, for a company instrumental in the building of London's Shard it offers brilliant stand out.
February 2012 Say Hello to 'Milky'
There's a new addition to the Killer creative team. Justin Wright is a brilliant young designer and ace typographer. In fact, just about the only thing he can't do is make a decent cup of tea. Suffice to say, you don't get a biscuit with his mugs of tea-scented milk. You get a rusk.
January 2012 More than a makeover
Just completed a complete overhaul of Plumbase’s corporate ID. It’s a fresh new look for the Plumbase brand and it’s three associated companies, communicating their brilliant product range and service offering. The scope of work includes a new logo, new store signage, uniforms and van livery.
December 2011 Killer gets a Knighthood
The New Year Honours haven’t yet been announced but we’ve already bagged ourselves a Knighthood. A fiercely competitive pitch win means we’ll now be working with long established corporate insurance brokers, Knighthood. The project includes a brand refresh and we can’t wait to start working with this really prestigious client.
December 2011 We're moving
As of Friday December 9th, Killer Creative will have a new home.
We've outgrown our old offices so we're moving somewhere more spacious and generally more lovely. Still in the centre of Brighton of course. But now, handily close to Brighton railway station.
Our email addresses are still the same. But you’ll want to take a note of our sparkly new phone number below (ooh, check those fancy zeros). It’ll be up and running this Friday the 9th.
Thanks for reading. And feel free to pop in for a cup of tea and a custard cream and a good nose around.
Just give us a minute to find the kettle.
Killer Creative
30-31 Foundry Street, Brighton. BN1 4AT.
01273 606000
November 2011 On the Retreat
Phew! Just designed, wrote and produced a hard working 68 page holiday brochure for CSMA’s brilliant range of Leisure Retreats. It got us thinking – why do we bother going abroad when these sort of fab facilities are on our doorstep? Next year, we're all on a straycation!
November 2011 You can’t win ‘em all!
Not many agencies would shout about losing a pitch. But hey, who said we’re like most agencies. And besides we’re still really proud of the stonking tourist campaign we produced for Western France. Bang on brief, hugely impactful and with more legs than an industrial sized bucket of KFC, the client loved it but felt it “a little too original”. Okay, so we lost. But we still maintain the work was a winner.
October 2011 Model behaviour
For MGM Advantage, we create a direct mail campaign to encourage Independent Financial Advisers to kickstart their modelling careers. The challenge is for them to create an alien character out of Plasticine that will feature in future marketing campaigns. And judging by the standard of early entries received, there are a lot of financial advisers who could give Wallace & Gromit a run for their money.
October 2011 New face
All these new projects means we need an additional experienced pair of hands. Kerry Wallis joins us as our new Account Manager. Our Kerry has over ten years experience of delivering effective integrated campaigns for automotive, finance, tourist and public sector clients. She’s big on customer service and even brought biscuits in on her first day. We very much like her style.
October 2011 Olympic marathon man
Our Business Development manager Fraser comes second in a national Duathalon (that’s running, biking and more running on an off road course.) Out of a field of 400, that’s some going. Not so good going is our creative director Gary who fails to start the event due to a minor technicality. That of leaving his bike wheels at home.
September 2011 Wholesale win
Another pleasing pitch win. This time to provide tactical support to Palmer & Harvey, the UK’s leading independent and national wholesaler of tobacco, confectionery, chilled and frozen, grocery and convenience products. We kick off by delivering a selection of email templates.
September 2011 Breath of fresh air
Delighted to hear that we’ve been appointed as one of the South Downs National Park Authority’s roster agencies for design and print.
August 2011 Another Big month
Time for a tactical promotion tool. Our Big One features over forty brilliant offers to Plumbase’s trade customers. It’s big, bold and delivers in a no-nonsense fashion. And is accompanied by a suitably punchy promotional leaflet and in-branch point-of-sale material. Proof that big is indeed better.
August 2011 On your marks, get wet, get digital
The World Wildlife Fund required an online campaign to encourage registration in their Blue Mile event in London. The event needed participants to move a mile on water to raise money for WWF’s brilliant work in protecting the world’s rivers and oceans.
A simple but effective cause called for some simple effective creative. So we produced a digital campaign based around the copyline ‘On Your Marks..Get Wet..Go Save Our Rivers and Oceans’. Encouraging people to take the plunge across the country.
July 2011 Big Bathroom Book splashes down
We've been hard at work over the summer on Plumbase’s new ‘Big Bathroom Book’. A 300 page supplier funded directory, it’s an essential and big read and is swiftly delivered to nearly 200 branches nationwide.
June 2011 A summer Noel
The heat is on as global book publishers Pan Macmillan urgently require a website designed and built for their acclaimed American author Alyson Noel. Great job duly completed. No sweat. http://www.alysonnoel.co.uk/
May 2011 No holiday for us!
All leave cancelled as we win a summer global pitch for renowned international management consultants, Celerant. A new brand and identity is to be created and rolled out across all marketing collateral.
May 2011 May 2011 Show time
Just created and designed an innovative three piece direct mail piece for United Business Media to encourage top exhibitors to kbb London, the mammoth kitchens, bedrooms and bathrooms show at London’s ExCel. It proves to be just the job as the show is a massive success.
May 2011 Stand and deliver
A busy month finishes with the team creating an eye-catching stand for hair styling and demonstrations of Electric Haircare products at London’s Harvey Nichols.
April 2011 Major Advantage
We’re proud to have won a pitch to create a new marketing campaign for leading retirement income company MGM Advantage. Our animated astronaut character, ‘Major Advantage’, memorably delivers the message that MGM Advantage represent the future of retirement income.
It’s an innovative campaign that you’ll see across numerous specialist financial press and websites.
April 2011 Byrne baby Byrne
You can’t fail to have seen some of the The Byrne Group’s outstanding work. As a leading project management and construction services company, some of their most recent projects include the Olympic Stadium, the Savoy Hotel and London’s not inconsiderable The Shard. So we were up against stiff competition in winning this prestigious account. And we can hardly wait to unveil the stunning corporate brochure we’re busy creating for them.
March 2011 Read all about it!
On the back of our highly effective work on the Young Sherlock book campaign, Pan Macmillan have requested we build a new website for their best selling, award-winning author Alyson Noel. Early proofs suggest it promises to be as much of a must-read as Alyson’s books.
March 2011 Freedor product launch
Those innovative and clever boffins at Fireco have come up with a world beating new product. Freedor holds fire doors open wirelessly but automatically closes the doors when the fire alarm sounds. Genius! It looks as good as it works too so we’ve produced an appropriate press and digital campaign promoting Freedor as a product to be specified at build stage in architectural plans. We’ve now asked Fireco to come up with a product that closes our fridge door whenever Rose is in the vicinity. It’s a tough brief but they’re working on it.
February 2011 The Gran Can Masterplan
Just launched a new press campaign for the lovely people at Amro, the UK’s number one ATOL licensed Gay & Lesbian Travel Specialist. It’s to introduce a fabulous new women only resort in Gran Canaria. Full page press ads in specialist titles and a brand campaign in Wanderlust and Sunday Times Travel Magazine are currently doing the business.
February 2011 Conference Call
Another pitch win - this time to create a new identity and look and feel for United Business Media’s crucial residential property conference, RESI. Now in its fifth year, the conference has become an unmissable networking opportunity. Aimed at the high-end decision maker, our campaign includes direct mail, press and online advertising.
January 2011 We’ve got the decorators in
Brewers, the UK’s largest independent supplier of decorating materials, appointed us to relaunch their quarterly in-store booklet, highlighting their massive range of paints and wallpapers. An important piece of literature and a nice new client to start the year. And look, not a brush pun in sight.
January 2011 CSMA account win
CSMA Club are the largest private home, motoring and leisure organisation in the UK. They offer their civil servant members huge savings on everyday purchases and services. Honestly, so brilliant are the savings, we instantly wished we worked for the civil service. Anyway, after a tough pitch process, CSMA appointed us to handle their Leisure Retreats account – marketing their brilliant holiday property portfolio to their members.
December 2010 Plum job
Almost didn’t make our own Xmas party as we were busy rolling out a huge customer loyalty programme for award winning plumbing, heating and bathroom merchants Plumbase. 75,000 trade customers were targeted with big rewards offered for increased spending in Plumbase retail stores.
December 2010 Hoe Hoe Hoe
Apologies for the seasonal gardening pun. But we’ve been busy working on a subscription campaign for BBC magazine Gardeners’ World. The esteemed publication is 20 years old and we’re promoting an offer fitting of such an occasion. But you’ll have to wait until the new year to see the fruits of our labour.
November 2010 Warming up the Metro
Online holiday company Directline holidays wanted some snappy ads that would draw attention to some of their brilliant bargain winter holidays. Featuring exclusive offers to Metro readers, the campaign in London’s free newspaper, are the first offline ads our client had ever ran. We were just happy to be looking at photos of somewhere hot.
November 2010 You’ll always find us in the kitchen at trade shows
Just won a three way pitch to promote a hugely influential event for the kitchen, bedroom and bathroom trades. New for 2011, kbb London focuses on innovation – so we produced an equally innovative three phase campaign, aimed at VIP exhibitors.
October 2010 Our first Time Out
It’s not every day one of the world’s most iconic brands come knocking. So we were honoured when Time Out magazine - the definitive guide to London – asked us to produce and execute a hard working EDM campaign. A tempting offer needed a sharpish turnaround. Suffice to say we weren’t Timed Out.
October 2010 Die Tri-ing
Our Fraser came second in a gruelling Brighton mini-triathlon. He promises to go one better next year - when he’ll be entering the adults’ version.
September 2010 Honeywell done
Just won a hard fought pitch to work with Honeywell International Inc, the foremost supplier of fire detection systems in the world. Our new look and feel for their respected Notifier brand captured their imagination. While our tone of voice and copy allows their USPs to be more effectively communicated.
August 2010 Electric plug
Big new outdoor campaign this month for award- winning hair salon Electric Hairdressing. The campaign showcases the sharp, contemporary work of Electric and features some stunning imagery and bold photography. And also serves as a reminder to our Fraser to stop getting his hair cut at B&Q.
August 2010 Virgin Holidays and HIP Hotels holiday
After the success of the last Virgin Holidays + HIP Hotels mailer (which generated £5 for every £1 spent, seeing as you asked) we’ve just created another slick but supremely hard working piece of direct mail for Virgin. The campaign features a VIP card that once activated, opens up exclusive offers to some mindblowing holiday destinations. Ah, holidays, we vaguely remember what they are.
July 2010 Getting our skates on
No sooner had we started work on designing the branding for the UK’s newest skatepark in Shoreham than a scruffy old bloke turns up completely unannounced to test ride the park. Goes by the name, Tony Hawk. As in skateboarding legend, Tony Hawk. Tony’s verdict: “Buttery smooth”. A bit like the new logo we created for them.
July 2010 Catching the tube
We’re thrilled to have been appointed to create a new brand identity for Riomay and their market leading renewable energy product – Ecotube. The fresh new look we’ve created for this brilliant product is being rolled out to all marketing collateral including ads, brochures, product guides, product boxes, POS, van livery and emails.
June 2010 We’re on fire!
We’re in a celebratory mood – and it’s nothing to do with the World Cup. Just won a three way pitch to launch Fireco’s brilliantly ingenious Deaf Message System (DMS). It allows the deaf and hard of hearing community to carry with them their own mobile fire alarm. Great product, great creative - ‘Back of the net!’ as Mr Heskey is never heard to say.
June 2010 A small bathroom plug
Just delivered the latest Big Bathroom Book for our hard-working colleagues at Plumbase. At 184 pages thick and packed with all their bathroom products we recommend it as essential reading if you’re considering sorting your bathroom. And even if you’re not, it’s still a great read. We won’t spoil the ending for you though.
May 2010 Meet the new boy
There’s another new cap on the company hatstand. Fraser Sim joins the Killer team as new business development chap. A very knowledgable and experienced marketing fella is Fraser. And jolly nice with it too. Though we went off him a bit when the first thing he did was draw Argentina and Germany in the office World Cup sweepstake.
April 2010 No sip Sherlock!
‘Death Cloud’, PanMacmillan’s first Young Sherlock Holmes book for children is launched to the trade at a party in London. And the trailer we created and produced for it goes down exceptionally well. As does a cheeky young Chablis. So here’s one for Sherlock to solve. How come we all made it into work next morning?
March 2010 Meet the new girl
Nicci McKenzie joins us as our new account manager. Boasting Killer credentials, she’s worked both agency and client side looking after the likes of Blackberry and Sony. Smart, sassy and talented she celebrates joining us by going out and getting a killer new fringe.
February 2010 Say hello to Hazel
We’ve been that busy, we’ve had to add to our account management team. Hazel McCoubrey joins us. She’s a great girl is Hazel. Mad taste in socks though. Ask her to show you next time you’re in the office.
February 2010 Everything in the garden is rosy
Legendary BBC Magazine Gardeners’ World just commissioned us to create a Spring campaign that communicates the brand benefits of the highly respected publication. The campaign includes press ads and direct mail. You’ll be seeing the fruits of our labours very soon.
January 2010 RSPCA pitch win. No clever headline required
Another pitch win. And we couldn’t be more delighted to be working for the good people at the RSPCA – designing and building a new website for their ‘Home for life’ offering. They do brilliant work at the RSPCA. So we’re chuffed they thought ours was too.
January 2010 Sherlock Holmes arrested by Killer
Ooh we’ve been dying to use that headline. And it’s true. After a three way pitch, International publishers PanMacmillan chose us to create and produce an online trailer promoting the launch of new children’s book Death Cloud – the first in a series of books chronicling the adventures of Young Sherlock Holmes. And very arresting it is too.
Catch the trailer here:
http://www.youtube.com/watch?v=kmXsc-s5XQo
December 2009 Things we learnt this week…
Richard Hammond has got a thing about spiders.
For a feature in the Radio Times, Top Gear presenter Richard Hammond dropped in to tell our Graham all about the motoring show’s Christmas special filmed in the Bolivian jungle. Turns out he freaked out in the jungle when a spider ”the size of an orange” landed on his shoulder causing him to drive into a tree. He even went a bit green when ‘Nobby’ our boardroom spider put in an impromptu appearance, halfway through their chat. The big wuss.
November 2009 Carmen Electra calls Killer!
The American actress, model and professional saucy minx rang us up last Friday. Oh yeah baby, we’ve got connections.
Truth be told, she was calling our Graham back for a phone interview for a piece in one of the national glossies. But she was rather taken with our name. "Jeez it’s like calling some sort of dial-an-assassin agency", she shrieked at our receptionist. "Do you guys get, like, creative about killing people?" Ah, bless.
November 2009 Virgin on the ridiculously happy
Our electronic direct mailings for Virgin Holiday destinations continue to deliver. Ecstatic client phoned to tell us that results show a return on investment of £31 for every £1 spent with us. To celebrate, we went and bought some posh biscuits with two of those pounds.
November 2009 Things we learned during the course of our work this week...
Heroic Olympic ski-jump failure, Eddie the Eagle Edwards is these days a plasterer in Gloucestershire. We tracked him down for a Winter Olympics piece in Energise, the customer magazine we produce for Neilson holidays.
We love Eddie. Even though his real name’s Michael. And he’s not really an eagle. But how many times a day do you reckon his foreman tells him to 'jump to it'?
October 2009 Esporta – this time it’s personal
Just rolled out our campaign for Esporta health club’s personal training product. This is the pitch where we beat off competition from a host of London agencies to win. Do you like the way we just casually crowbarred that in? Anyway, the campaign comprises a new name, ‘Elite’, a new logo and a series of memorable messages designed to increase take-up of Esporta’s brilliant personal trainers. Honestly, they’re so good we’re going to sign up. Just as soon as we’ve finished eating our bodyweight in Cheesey Wotsits.
February 2009 Killer win Eurobond account
Brighton advertising and design agency Killer Creative continue to buck the downturn in the economic climate with another new business win.
Killer Creative won a three-way pitch to design and produce all below-the-line marketing material for Eurobond, the UK’s leading manufacturer of insulated composite panels for the building industry.
Killer’s first brief is to produce a direct marketing campaign to drive traffic to the Eurobond stand at BSEC09 in February and also the exhibition stand to attract passing traffic at the exhibition.
These are Killer’s first pieces of work for Cardiff-based Eurobond and a number of other undisclosed projects are in development.
Eurobond Marketing Manager, Richard Wigley said, "Killer’s understanding of our range of products and their creative executions stood head and shoulders above the other presentations. With Killer’s marketing expertise and our manufacturing and technological know-how, we’re confident 2009 will be another memorable year for us."
Killer Creative Senior Account Manager Rose French addded, "We’re delighted to be working with Eurobond who are leaders in their field. It’s further proof that whatever the industry or market sector, our marketing and creative expertise always has a positive impact."
January 2009 Killer win Proporta account
Brighton advertising and design agency Killer Creative have won a five-way pitch to design and produce all digital marketing work for electronic and mobile accessories designer and manufacturer, Proporta.
Killer’s first task will be to re-design key elements of Proporta’s website with particular regard to user-experience and ease of purchase.
Proporta Marketing Manager, Lynnette Prigmore, added; "Killer Creative’s experience in digital marketing will be invaluable to us. Their marketing plans and creative flair is also second-to-none so it was an easy decision to team up with them.
Killer Business Development Manager, Georgina Audas, said; "Proporta is a fabulous account to win. Their brilliant product range and our skills in web design, tracking technology, tailored messaging and e-mail are a great fit. Like us, they’re also a vibrant young and exciting company so it’s a real meeting of minds."
November 2008 Killer launch Egyption campaign
Brighton advertising and design agency Killer Creative have conceived a national advertising campaign for travel giants TUI that promotes Egypt’s Red Sea Riviera as a family holiday destination.
The agency, designed, wrote and produced 500,000 eight page inserts for First Choice that appeared in the Sunday Express Magazines, as well as press ads for First Choice in a number of high profile publications including Hello, Closer, Now and You magazine.
Killer’s Creative Director Gary Milton said, "It was a challenging brief because Sharm El Sheik is a popular destination however, Egypt’s other Red Sea Riviera resorts are less well known and yet they have so much to offer as a family holiday destination. There was a lot of information to convey but we’ve managed to create a look and feel which not only engages the user but gets the message across that Egypt is a fabulous beach holiday destination.
First Choice Marketing Manager, Laura Neasham said, "It was a tricky brief because both of TUI’s brands – First Choice and Thomson – are active in the market place promoting Egypt. But Killer Creative have managed to maintain brand differentiation through their brilliant creative and media executions."
October 2008 Killer launch French holiday giant into the UK
Brighton based advertising agency Killer Creative have been appointed to launch French holiday company pv-holidays.com in the UK.
Killer Creative won a four way pitch to rebrand pv-holidays.com, the online division of French holiday giants Pierre & Vacances, and to create a new look and feel for a national campaign to promote holidays in France.
An online campaign has already been launched comprising of standard and rich media banners on a number of websites including those for national newspapers The Guardian, The Times and The Daily Telegraph.
Nick Vowles, Online Marketing Manager for PV-holidays.com said, "Killer Creative have demonstrated an excellent understanding of our brand. Their strong creative skills and solid experience of the UK travel market will prove invaluable when communicating our proposition to UK customers."
October 2008 Killer launch naughty 2wentys site
Brighton advertising and design agency Killer Creative have designed and built a reunion website for TUI Travel youth brand 2wentys.
Cheekily titled www.thenaughtyreunion.co.uk, the site promotes two huge reunion events for 2wentys holidaymakers during winter 2008 that promise to evoke that summer spirit.
2wentys is a First Choice holiday brand based on party holidays and events for young adults.
The ‘Reunion’ is an opportunity for their customers to meet up with each other again and for 2wentys to close off the summer season in style. Not only does the event attract the revellers, but also brings some top name acts including Fedde Le Grande, Pete Tong, Judge Jules, Fran Cosgrave and the Vengaboys to name but a few. Combining the acts, the customers and the venue means it’s the perfect recipe for a party of monstrous proportions!
As well as promoting both events, the site also has as a social networking function, allowing holidaymakers to contact and interact with each other.
Killer Creative Director Gary Milton said, "The reunion website represented a great challenge for us that involved not just creating a whole new look and feel but one that reflected the energy, excitement and vibrancy of 2wentys holidays."
2wentys Senior Lifestyle Product Development Manager Paul Clark said, "It was important to us that the naughty reunion brand was seen as a separate entity to 2wentys/Freestyle holidays and Killer’s proposals and designs reflected that without straying from the 2wentys holiday ethos. It’s a visually stunning site but also has great functionality. We’ve always had the acts, the customers and the venue for a party of monstrous proportions – now we’ve got a website to match."
May 2008 Killer Creative publish travel magazine
Brighton based advertising agency, Killer Creative, has been appointed by Noble Caledonia, the small ship cruise specialist, to publish their customer magazine ‘Odyssey’.
Killer Creative will give 'Odyssey' magazine, a fresh new look, enhanced editorial content and will increase pagination to 68 pages.
The magazine is targeted at 35,000 of Noble Caledonia’s most frequent travellers, the majority of whom are aged 50+
Noble Caledonia, specialise in trips that are inspired by wildlife, nature, culture and history and offer the seasoned traveller everything from an exploration cruise of Antarctica to exploring the historic route of Ethiopia. Their repertoire includes cruises by sea and river as well as tours by coach and train.
Laura Cochrane, Marketing Manager at Noble Caledonia said "Killer Creative has a wealth of experience in the travel and tourism sector and we were very impressed with their proposals and standard of work produced for other travel specialists".
Rose French, Senior Account Manager at Killer Creative said: "Noble Caledonia’s excellent reputation in the Travel market and our contract publishing experience are a perfect fit. We aim to give Noble customers a magazine that’s informative, entertaining and full of travel ideas"
November 2007 MAM loves Killer Creative!
Brighton advertising agency Killer Creative has been appointed by MAM, the baby products specialists, to design and create new packaging for their patented Silk teat™ soother range.
MAM promote and support the healthy development of babies by providing a range of attractive, innovative, well researched products which are developed and manufactured to the highest quality.
MAM are committed to designing products to meet the oral care needs of babies from birth to pre-school age. The entire MAM product range is developed in co-operation with doctors, health care professionals and experienced parents. Consequently, the Silk teat™ dummy has been developed in partnership with the Federation of Sudden Infant Deaths (FSID), and follows their new recommended guidelines to promote safe sleep.
Killer Creative’s challenge was to marry MAM’s innovative silk soother with their commitment to the FSID partnership, and effectively convey these messages via the soothers modestly sized packaging.
Rose French, Senior Account Manager at Killer Creative had this to say: "We’re absolutely thrilled to be working with MAM on this project. Several members of the Killer team are parents, myself included, and we are delighted to be working with MAM on a product that promotes safe sleep".
Lisa Parkhill, Marketing Director had this to say of the campaign "The task we appointed Killer with was a difficult one. They had several important messages to convey, but a very limited amount of space in which to do this. We’re extremely pleased with the outcome, and are certain that parents and babies everywhere will be equally pleased".
November 2007 Killer CreACTive
Advertising agency Killer Creative has been appointed by Brighton based solicitors Act Legal, to create a new website.
Act Legal are Brighton’s leading firm of property conveyancing, wills and probate solicitors. Whether buying or selling in Brighton, Sussex, London or further afield, they are dedicated to ensuring, amongst other things, a stress free house move!
Killer Creative’s challenge was to refresh their website, improving functionality and making light work of site navigation. The site has also been given a fresh new look, and now includes tips and advice on everything from sales and lettings to removals and controversial Home Information Packs (HIPS).
Rose French, Senior Account Manager at Killer Creative had this to say: "We were delighted when Act Legal asked us to create their new website. They have an excellent reputation both in and out of Brighton, and we feel privileged to work with them. A lot of time and thought has gone into the new website, and we’re thrilled with the result".
Barbara Edwards, Marketing Director at Act Legal has this to say "Killer Creative have really lived up to their name, having created a truly killer website! We’ve only been live for a few days, and have already been inundated with compliments. We’re so pleased with Killer’s concepts, that we’ve asked them to carry these through to a full advertising campaign".
October 2007 Sky's the limit for Killer Creative
Brighton based advertising agency Killer Creative have been appointed by News Magazines, publishers of the Sunday Times Travel Magazine and women’s real life title Love It!, to create an advertising campaign, re-launching skymag – the UK’s number one entertainment magazine from BSkyB.
The campaign, comprising advertising in trade titles Mediaweek, Marketing and Marketing Week and the Guardian, will reposition the magazine and highlight its unmatched readership, which at 6.747 million* is the highest of any magazine in the UK.
The campaign focuses on Sky magazine’s hot new look, including new editorial, celebrity exclusives and new monthly lifestyle columns from big name TV experts including Mariella Frostrup and Gok Wan of How to Look Good Naked Fame. All along with an essential TV planner.
Cathryn Kronhamn, Account Director at Killer Creative said: "We’re thrilled to be working with News Magazines and Sky on this very exciting re-launch. The revitalised magazine looks as good as it reads, so it’s been a rewarding challenge to encapsulate the huge and exciting changes in the magazine through an ad campaign."
Scott Williams, Publisher of skymag, had this to say: "Our objectives were to encourage reappraisal and shift perceptions of skymag within the Trade. We achieved this by conveying the new positioning and breadth of content, as well as communicating the massive numbers and quality of audience that skymag delivers. Killer really grasped this and have executed the campaign in a highly effective and impactful way".
The account win is the latest in a succession of national brands that Killer Creative have worked on. The Brighton agencies other clients include Marks & Spencer, First Choice Holidays, Club 18-30, Reflections Bathroom and Plumbase.
May 2007 Killer Competition: Final call for entries
Brighton based advertising agency, Killer Creative, has launched its new website and to celebrate the agency is offering the chance to win a £10,000 advertising campaign. With entries only being accepted until May 14th, this is the last chance for businesses to apply. The competition is one of the largest of its kind, and the campaign prize could dramatically raise the winners profile and boost their sales".
The team at Killer Creative pride themselves on their fresh, intelligent and unique designs: A philosophy which has seen them winning numerous high profile accounts, including News International’s Love It! and Sunday Times Travel Magazine, Club 18-30 and First Choice Holidays. Along with a reputation for eye-catching and memorable designs.
"We asked Killer Creative to re-brand Malta as a vibrant and youthful holiday destination. Killer created some amazing Direct Marketing pieces, press advertising and inserts, with stunning visuals and effective copy, with the result that travel bookings to this island have seen a dramatic increase. Since then, Killer have worked similar wonders with Mexico, Tunisia, Costa Rica and Aruba."
(Peter Emmerson, Marketing Manager First Choice Airports and Trade)
2007 has got off to a great start for Killer Creative with a campaign to promote national bathroom retailer Reflections Bathrooms after winning a 4-way pitch. Buoyant with their recent win and the achievements of last year, the self-style London agency by the sea wants to share their success. Giving businesses the opportunity to see what they’re made of. The competition will allow the winner the campaign of their choice, be it Direct Marketing, a Radio or Press advertising campaign.
"It’s a new year and with a brand new website and an ever growing client base it seemed the perfect time for a competition. We know what we can achieve and our existing clients are testimony to that. We just want to share some of our success with one lucky winner! " David Richardson, Business Development Manager
The newly designed website displays the quirky originality of Killer Creative, showing both the personal and professional side of the company: Allowing clients to learn both of past work and the characters behind the agency. The Killer team bring their personalities to their work, and feel that knowing who you are working with is an incredibly important part of any business relationship. So, now not only can you discover that their launch of News Magazines Insideout magazine had people remembering it nine months after its instigation but also that senior designer David Harrison owns 40 pairs of Adidas trainers!
May 2007 Killer Creative wins national bathroom showroom account
Brighton advertising agency Killer Creative has won a four way pitch to promote national bathroom specialists Reflections Bathroooms.
The initial campaign tasked to the agency, comprising lifestyle magazines, local press and local radio campaigns will re-position the brand in addition to promoting the expansion of Reflections and their two new showrooms in Reading and Woking.
Killer’s Business Development Manager David Richardson said "This is a very exciting time for both us and Reflections. These two new store openings are the first of many for Reflections, who are expanding rapidly over the course of this year and next. Reflections pride themselves on being the place to plan and choose the room of your dreams, and our campaigns have been designed to communicate this core message. We look forward to working together over what promises to be a very busy summer".
Killer’s campaign for Reflections plays on the 'dream bathroom' ideal, with the headline "Wherever you go to at bathtime, go to Reflections first".
Reflections Marketing Director Chris Ward, said "Killer Creative clearly understood our target market, and their well conceived campaigns encapsulate our brand message in a highly effective and impactful way. We are very excited about the new campaign, and are confident consumers will share our enthusiasm when the campaign launches".
The Reflections account win is the latest in a succession of national brands that Killer Creative have worked on. The Brighton agency recently created campaigns for News International’s Love It and Sunday Times Travel Magazine titles, travel giants First Choice and youth tour operator Club 18-30.
April 2007 Killer wins Club 18-30 pitch for second year running
Brighton advertising and design agency Killer Creative are celebrating after winning a four way pitch to design, write and produce the summer 2008 brochure for youth tour operator Club 18-30, for the second year running.
Clare Burns, Club 18-30’s Head of Marketing said "Killer’s innovative concept, design and copy for our 2007 brochure helped Club 18-30 successfully reposition itself to the youth market, whilst retaining the fun holiday image that appeals to our target holidaymaker. As a result, summer 2007 saw Club 18-30 taking a record number of holiday bookings. The ‘killer’ thinking behind next year’s summer brochure promises to build on this success, and break even more records in 2008!
Killer Creative is fast-establishing an unrivalled pedigree in developing winning campaigns and visuals for some of the biggest brands in the travel industry. In the last year alone the Killer team of designers and wordsmiths has created innovative material for First Choice, Neilson Active Holidays, Superbreak Mini Holidays and Attraction World.
David Richardson, Business Development Manager at Killer said "Just 4 months into 2007, and this promises to be our most successful year yet. We’ve another busy summer in store, but look forward to the challenge".
Killer Creative’s creative director Gary Milton said: "The Killer approach is to marry solid business sense with original thinking. This way we can produce something that’s visually arresting and informative. We're really excited about the plans for working with Club 18-30 again over the coming year and look forward to raising a few more eyebrows amongst the travel trade!"
Killer’s concept behind the summer 2008 brochure encapsulates all this in a fun yet highly impactful way. Clare Burns went on to say: "Although Killer pushed us to be brave in our approach we felt confident in following their direction as they so clearly understood our market. Keep your eyes peeled for a totally new breed of holiday brochure in travel agents from this September".
February 2007 Attraction World launches Killer campaign
Attraction World, official broker for the world’s favourite holiday attractions, has turned to communications maverick, Killer Creative, to design an eye-catching series of advertisements for the travel trade press.
The campaign takes a fun and fresh approach to promoting the online booking facility to travel professionals. Using a mix of gentle humour and bold imagery the advertisements showcase how 5,000 of the world’s most popular attractions can now be added quickly and easily to a holiday package if you simply 'Click It for Tickets'.
Killer Creative is fast-establishing an unrivalled pedigree in creating winning campaigns and visuals for some of the biggest brands in the travel industry. In the last year the Killer team of designers and wordsmiths has created innovative material for Club 18-30, First Choice and Neilson Active Holidays.
Killer’s creative director Gary Milton had this to say about the campaign: "The Killer approach is to marry solid business sense with original thinking. This way we can produce something that’s visually arresting and informative. We're really excited about the plans for working with Attraction World again over the coming year and look forward to raising a few more eyebrows amongst the travel trade."
Attraction World’s recently appointed marketing director, Tony Seaman, who spearheaded this campaign said: "We needed to get several messages across here – not only who we are and what we do, but also the vast range of attractions that are available to the travel industry through our online booking facility.
"This campaign encapsulates all this in a fun yet highly impactful way. Although Killer pushed us to be brave in our approach we felt confident in following their direction as they so clearly understood the market."