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The results are in…

Dechox is a brand new mass participation event that took place in March 2015. It was a nationwide sponsored challenge devised by Killer Creative and created for the British Heart Foundation, calling on all chocolate lovers to give up their favourite sweet treat, to help raise money for life-saving heart research.

Killer devised the marketing and media strategy, developed the campaign name and identity, and produced all of the collateral required for launch, including radio, press advertising and an online hero video. Now that our UK wide fundraising campaign with the BHF is over, here are the results for Dechox:

Over 700,000 raised
More than doubled income target
89% were new supporters to BHF
Over 19,000 sign ups
Almost doubled sign up target