Brand:

NSPCC

Brief:

To create an exciting new and creative fundraising campaign, challenging young social media junkies to give it all up for 48 hours during April to raise money for the NSPCC’s Child Line service.
The charity campaign focuses on ditching Twitter, Facebook and Instagram, which were identified as the main social networks that engross the youth of today. The aim of the campaign is to highlight how engrained social media is as part of our everyday lives and how difficult it can be to simply ‘switch off’, whilst raising money for a fantastic cause.  
The goal for the charity was to own a marketing campaign in the social space that would match other ‘cut-it-out’ campaigns. As DITCHITALL is the first of its kind for the charity and a pilot campaign, the NSPCC hopes to test the appeal of the product, gather feedback and – if deemed a success – go bigger and better next time around.

The Work:

Killer devised the campaign name – DITCHITALL – and designed the look and feel as well as producing the collateral required for launch. This included designing and building a Facebook App, where users can sign up to take the challenge.
We created a brand for the campaign, then put together social advertising, plus support materials to use on Facebook for social posts. Throughout the charity campaign the creative will be driven by clever play-on-words headlines, to capture people’s attention and drive engagement.

The Client Said:

“I wanted to get Killer on board for this campaign as we needed a unique look and feel and I was impressed with their work. Killer came up with the name “DITCHITALL” and accompanying bold creative to spread the word through our social media networks and beyond, helping people to grasp the concept quickly and share it online. I have been impressed by how flexible they have been and with their speed, working to some incredibly tight deadlines. I wouldn’t hesitate to recommend Killer as a marketing agency to use.”

- Senior Innovation Fundraising Manager