Client:

St John Ambulance

Project:

DEFIB Campaign

Brief:

St John Ambulance commissioned Killer to develop a campaign name and creative for their new Defibrillator appeal aimed at local communities. The aim was to raise awareness of the fact that defibrillators can increase the chances of surviving a cardiac arrest in a public place to 80%.
The chosen campaign concept showcased different public places across a series of ads, which would be recognisable at a local level. The idea was to make people realise that a cardiac arrest can happen to anyone, on any street,
in your town.
The campaign is live and has been well received across the charity. It is now being used to help motivate supporters to undertake a range of activities, to help fund new defibrillators in their area.