Mission

Creative. Strategic. Fundraising.

We are a creative, strategic fundraising agency. We bring our commercially proven approach to the UK's most ambitious charities; inventing, producing and taking fundraising products to market.

Our business is built on four pillars of success: insight, proposition, strategy and creative. And with years of experience working on ground-breaking campaigns, we know what it takes to achieve income growth: creative thinking, brutal number crunching and the courage to do things differently.

Starting with the big idea and viability, we've developed some of the most successful fundraising products of all time using our phased project process with controlled risk.

We are ambitious, fearless and hungry for success. So far we've helped raise over £30 million in donations to charities, and we want you to join us on our journey.

“Our mission is to double the amount of money donated to charities by UK citizens"

Total funds we have helped to raise

£50637837
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Killer blog

What did Killer learn at IFC 2019?

Every year, fundraisers and changemakers from across the globe come together at the International Fundraising Congress (IFC) to share, inspire and collaborate thinking and ideas. With sessions ranging from interactive masterclasses and deep-dive workshops to large-scale plenaries, there’s something for everyone in the charity sector, whatever area they work...

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How to advertise on Facebook

key considerations to make your next campaign a success Across all sectors, not only amongst charities, Facebook is a go-to platform for advertising. Whether your campaign is for brand awareness, promoting an event, asking for one-off donations or showcasing your legacy campaign… the successes bring marketers back time and...

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From negative opinions to positive promotion

Turning Criticism Into A Statement About Your Brand Let’s be honest – no one likes to be criticised. For brands and organisations this is especially true as it’s not just a case of bruised egos, but the risk of seriously damaging their reputation or even destroying the business.  This...

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Power of the people

The Might of Mass Participation 1 person can take a stand. 1,000 people can make a difference. 100,000 people give you a forceful collective movement. Here at Killer we know better than most just how effective Mass Participation events are, how much money they can raise and how easily...

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5 ways to be charitable when you don’t have the money

Given the uncertainty that many of us face in this time of economic struggle, it can sometimes be hard to justify giving money to charity when you really don’t have it to give. But...

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Love Charity Research

Here at Killer we’ve always believed that there’s a strong link between the way someone feels about a charity and the amount that person is going to engage with that charity. Well, think about it… The more you like someone the more likely you are to listen to them,...

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Beaming with Pride

Brighton is the home of Killer Creative, the home of art and music, amazing food and for one marvellous weekend a year it’s home to Pride!  Every summer Brighton becomes an adult’s playground. Full of colour, people and diversity. Our city welcomes all and celebrates the UK’s LGBTQ community....

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Love Charity Research 2019

Rob Alcroft talks on everything you need to know about how the public really feel about Charities.  Get the ups and downs, the ins and outs, the do’s and the don’ts. Who’s raised their game, who’s taken a dip? We conducted a piece of independent research through YouGov to...

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Love Charity Research 2019

Rob Alcroft talks on everything you need to know about how the public really feel about Charities.  Get the ups and downs, the ins and outs, the do’s and the don’ts. Who’s raised their game, who’s taken a dip? We conducted a piece of independent research through YouGov to...

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3 Great Campaign Results On The Bounce

At Killer Creative we have a long track record of generating exceptional results for our clients from their mass participation fundraising, whether through products we design from scratch, strategies to refresh an existing product or simply through helping to bring an idea to market and boosting engagement. We’ve seen...

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Newsfeed

Boots’ Christmas campaign curates gift lists for even the ...

Themed ‘Bootiques’ will be popping up across the UK to help you make the right purchase for your loved one, whether it’s the moody...

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M&S puts a new spin on the Christmas jumper in its festi...

Soundtracked by – you guessed it – House of Pain’s classic party starter Jump Around, the spot invites shoppers to ‘go jumpers’ for the...

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Zao and the addiction to Face Value

CR columnist and AI maestro Perry Nightingale tries out the hugely popular Chinese deepfake app Zao, and after getting over some language barriers is surprisingly excited by what he discovers

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Festive home shame? Ikea’s Christmas ad has got you covere...

The retailer’s first ever Christmas campaign in the UK and Ireland urges the poor souls taking on hosting duties this year to ‘silence the...

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Yoshi Sodeoka’s Bookshelf is all about design that gets be...

Multi-disciplinary artist Yoshi Sodeoka presents five influential titles from his bookshelf, taking us on a tour of Japanese graphic art, cyberpunk aesthetics and even...

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Find hidden squares and experimental inktraps in Fatih Harda...

The Istanbul-based graphic and type designer returns with another striking typeface that seems to be filled with endless details to hunt for. Inspired by...

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“It’s about time I was asked”: Grace Jones to cur...

London’s Southbank Centre has announced the musician will curate the 2020 edition of the event, the world’s longest-running artist-curated festival, with a ten-day playbook...

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In Charlie Stewart’s animation, two AI assistants chat...

On the 40,532nd day of consecutive sunshine on an unnamed planet, two eager AI assistants continue their endless discussion. Exploring our deep-seated need for...

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Recycled tyres form pavement that self-repairs when it rains

Rain would repair rather than damage roads if they were made of the tyre-based pavement invented by Israel Antonio Briseño Carmona, a Mexican student...

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Charlotte McCurdy creates “carbon-negative” rain...

New York designer Charlotte McCurdy has fashioned a water-resistant jacket from a plastic made of algae, which captures existing CO2 from the atmosphere. The...

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Our story
Results

Natalie Joyce

Marketing Manager, Mencap “Not only do we now have a wonderful, inspiring legacy proposition that’s unique to Mencap (i.e. our brief to Killer exactly!) we are delighted to have worked with such a genuinely amazing team at Killer to deliver it. From the quality of the creative vision all the way through to the ad executions and, vitally, their fantastic account management, we have thoroughly enjoyed working with Killer and are already looking forward to our next project together.”
660% Increase in new users to the legacy webpages 330% Increase in engaged users to the legacy webpages

Lia Fyles

Race Director, London Landmarks Half Marathon “Selecting Killer Creative to create the visual identity for the London Landmarks Half Marathon is without question one of the best decisions I have made during my 11 years at Tommy’s. The public reaction to the visual identity has exceeded all expectations and has been so successful for us that it has led us to produce a range of LLHM merchandise. The Killer team were creative, engaged, passionate and nothing was too much effort for them. I would highly recommend them as an agency to work with.”
£12m Raised over 2 years 21k Runners over 2 years
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