Creative. Strategic. Fundraising.

We are a creative, strategic fundraising agency. We bring our commercially proven approach to the UK's most ambitious charities; inventing, producing and taking fundraising products to market.

Our business is built on four pillars of success: insight, proposition, strategy and creative. And with years of experience working on ground-breaking campaigns, we know what it takes to achieve income growth: creative thinking, brutal number crunching and the courage to do things differently.

Starting with the big idea and viability, we've developed some of the most successful fundraising products of all time using our phased project process with controlled risk.

We are ambitious, fearless and hungry for success. So far we've helped raise over £50 million in donations to charities, and we want you to join us on our journey.

“Our mission is to double the amount of money donated to charities by UK citizens"

Total funds we have helped to raise

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Killer blog

TV ads on a tight budget

TV advertising definitely has a place in your charity’s marketing strategy, but with high costs and overly-broad targeting options it’s increasingly being cut out of annual marketing plans – if it ever featured at all! There are, however, options out there for affordable and highly-targeted TV advertising… What is...


Our favourite Christmas charity appeals of 2019

Here at Killer, we love a good Xmas ad (in fact Louisa, Senior Account Manager, is OBSESSED with anything ‘Christmas’) but in particular we love to see all of the creative, heartwarming & powerful charity appeals that come out around this time of year.  There are so many good...


What did Killer learn at IFC 2019?

Every year, fundraisers and changemakers from across the globe come together at the International Fundraising Congress (IFC) to share, inspire and collaborate thinking and ideas. With sessions ranging from interactive masterclasses and deep-dive workshops to large-scale plenaries, there’s something for everyone in the charity sector, whatever area they work...


How to advertise on Facebook

key considerations to make your next campaign a success Across all sectors, not only amongst charities, Facebook is a go-to platform for advertising. Whether your campaign is for brand awareness, promoting an event, asking for one-off donations or showcasing your legacy campaign… the successes bring marketers back time and...


From negative opinions to positive promotion

Turning Criticism Into A Statement About Your Brand Let’s be honest – no one likes to be criticised. For brands and organisations this is especially true as it’s not just a case of bruised egos, but the risk of seriously damaging their reputation or even destroying the business.  This...


Power of the people

The Might of Mass Participation 1 person can take a stand. 1,000 people can make a difference. 100,000 people give you a forceful collective movement. Here at Killer we know better than most just how effective Mass Participation events are, how much money they can raise and how easily...


5 ways to be charitable when you don’t have the money

Given the uncertainty that many of us face in this time of economic struggle, it can sometimes be hard to justify giving money to charity when you really don’t have it to give. But...


Love Charity Research

Here at Killer we’ve always believed that there’s a strong link between the way someone feels about a charity and the amount that person is going to engage with that charity. Well, think about it… The more you like someone the more likely you are to listen to them,...


Beaming with Pride

Brighton is the home of Killer Creative, the home of art and music, amazing food and for one marvellous weekend a year it’s home to Pride!  Every summer Brighton becomes an adult’s playground. Full of colour, people and diversity. Our city welcomes all and celebrates the UK’s LGBTQ community....


Love Charity Research 2019

Rob Alcroft talks on everything you need to know about how the public really feel about Charities.  Get the ups and downs, the ins and outs, the do’s and the don’ts. Who’s raised their game, who’s taken a dip? We conducted a piece of independent research through YouGov to...


The Oscars 2020 shortlist shows 2D animation is making a com...

As the Academy Awards 2020 shortlist is revealed and the Hollywood stars steal the headlines, in the categories for animation and short film exist...


Studio Ghibli creates animated advert for Japanese high stre...

Made by Oscar-winning animation director Kunio Katō and produced by Princess Mononoke’s Toshio Suzuki and Spirited Away assistant producer Tomohiko Ishii, there is some...


Through playful illustration, Seed Magazeen brings kids clos...

Illustrators Jack Snelling and Lizzie Lomax’s illustrated magazine aims to inspire the next generation to care about the environment.


You could own Hockney’s The Splash (if you have a spare £...

“Few artworks have attained as mythic a status as this painting”: the British artist’s best known work, and arguably one of the most widely...


Dezeen Events Guide lists the key architecture and design ev...

Dezeen has launched Dezeen Events Guide, a new listings guide covering the leading design-related events taking place around the world this year. The guide,...


Swyft creates flat-pack sofa that is assembled without tools

London start-up Swyft has produced a sofa that one person can put together on their own without the need for any tools. Unlike other home-assembly...


Wearers can update political messages on Carlings’ aug...

Swedish retailer Carlings has released its augmented-reality The Last Statement T-shirt, which can show a variety of political messages. Developed for the brand by creative...


Studio Drift exhibits interactive works based on birds and d...

San Francisco's Carpenters Workshop Gallery is staging an exhibition of works by Studio Drift that aim to showcase the "intersection of nature and technology"....


Predictions for a new decade: Naresh Ramchandani

In the final of our articles predicting what the next decade holds for the creative industries, Do The Green Thing co-founder and Pentagram partner Naresh Ramchandani envisions an unexpected turnaround from Trump, the rise of 'Boomerbook', and more


Tomorrow’s On Fire, warns a poignant new animation

Darcy Prendergast's new animation comes in direct response to the Australian bushfire crisis in Victoria and NSW, and calls on those in power to...

Our story

Natalie Joyce

Marketing Manager, Mencap “Not only do we now have a wonderful, inspiring legacy proposition that’s unique to Mencap (i.e. our brief to Killer exactly!) we are delighted to have worked with such a genuinely amazing team at Killer to deliver it. From the quality of the creative vision all the way through to the ad executions and, vitally, their fantastic account management, we have thoroughly enjoyed working with Killer and are already looking forward to our next project together.”
660% Increase in new users to the legacy webpages 330% Increase in engaged users to the legacy webpages

Lia Fyles

Race Director, London Landmarks Half Marathon “Selecting Killer Creative to create the visual identity for the London Landmarks Half Marathon is without question one of the best decisions I have made during my 11 years at Tommy’s. The public reaction to the visual identity has exceeded all expectations and has been so successful for us that it has led us to produce a range of LLHM merchandise. The Killer team were creative, engaged, passionate and nothing was too much effort for them. I would highly recommend them as an agency to work with.”
£12m Raised over 2 years 21k Runners over 2 years

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