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Mission

Creative. Strategic. Fundraising.

We are a creative, strategic fundraising agency. We bring our commercially proven approach to the UK's most ambitious charities; inventing, producing and taking fundraising products to market.

Our business is built on four pillars of success: insight, proposition, strategy and creative. And with years of experience working on ground-breaking campaigns, we know what it takes to achieve income growth: creative thinking, brutal number crunching and the courage to do things differently.

Starting with the big idea and viability, we've developed some of the most successful fundraising products of all time using our phased project process with controlled risk.

We are ambitious, fearless and hungry for success. So far we've helped raise over £50 million in donations to charities, and we want you to join us on our journey.

“Our mission is to double the amount of money donated to charities by UK citizens"

Total funds we have helped to raise

£50637837
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Killer blog

Your cause – Who cares?

  We know the cause is the heart of a charity binding everything together, but when expanding your fundraising portfolio and launching a product do your audience really care about the cause? The simple answer is, not always. COVID-19 shook the world, everyone in every sector needed to adapt...

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Hello from the other side: What I learnt taking part in one ...

I used to love organising and taking part in fundraising events, but since I started work in fundraising (14 years ago!!), it felt too much like a busman’s holiday, and I’ve never been a...

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Behind the Scenes: Holding a COVID-Safe Photoshoot

Killer have been working with Samaritans for many years now and together we created their smash-hit virtual fundraising event, ‘Samarathon’. Despite being in the grips of a national pandemic, Samarathon far exceeded targets in 2020, increasing sign-ups and raising over half a million pounds. Now going into its third...

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Zoom Room Takeaways: Creating a Compelling Supporter Journey

On Thursday 11th March, we hosted another of our much-anticipated Killer Zoom Room sessions – this time focusing on the all-important Supporter Journey. We were joined by charities big and small to learn the...

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Killer celebrate International Women’s Day 2021

Today is International Women’s Day, a global day to celebrate the social, economic, cultural and political achievements of women. It also marks a call to action for accelerating gender parity. Organisations and individuals all...

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Why your fundraising events’ supporter journey is key ...

If you’ve worked with the Killer team before, you’ll no doubt have heard us go on about how important your supporter journey is when it comes to developing and launching a new fundraising product,...

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Top tips to step up your Instagram game

No matter the size of your organisation you are bound to have an Instagram account, using it to engage existing supporters, pull in new ones and get your visual identity and message out to the social masses. The ever-changing world of Instagram can be daunting but fear not, as...

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Killer’s Top 10 Charity Christmas Campaigns 2020

Well, it’s been one hell of a year for the third sector and where some charities have come out of it with more support than ever, there are just as many who have really struggled. The festive period is usually a peak in the year when it comes to...

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The most interesting things we learned at last month’s...

Earlier this year (right in time for lockdown, handily!) Killer launched a new interactive online session series for charities and non-profits to share our teams’ years of experience and knowledge in creative, mass-participation fundraising....

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How to give your creative a ‘killer’ edge…

If you’ve been keeping up with our content, you may have already heard about (or even attended!) a Killer Zoom Room event, where we’ve explored ‘Getting the Green Light’ on new project ideas and...

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Newsfeed

Sarah Everard’s death prompts men to join groups trying to...

Experts hope deaths of Everard and Sabina Nessa could mark a turning point of violence against women in the UK The murders of Sarah Everard...

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Food banks warn of smaller parcels due to HGV supply shortag...

Exclusive: declining stocks and expected higher demand for charity could see struggling families given less in their food parcels Food banks have said they will...

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Guardian angel: a Syrian feeding the homeless who dreams of ...

In our new column, in which we make nice things happen for nice people, Khaled Wakkaa starts to turn his passion into a livelihood In...

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‘Keeps us going’: how Foodbank is helping international ...

The line outside the charity’s CBD pop-up pantry isn’t showing any signs of shrinkingFollow our live blog for latest Covid updatesVic restrictions; Vic hotspotsVaccine...

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Research finds quitting smoking can slow progression of Mult...

NEW research into the impact of smoking on multiple sclerosis (MS) has found that quitting smoking may cause a slowing of mobility deterioration to...

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Charity celebrates Silver Accreditation from Investors in Pe...

A commitment to clear values, delivering excellence, great communication and ongoing staff development and support has led to Investors in People awarding Heart of...

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Charity responds to social care sector and workforce report

Karolina Gerlich CEO at The Care Workers’ Charity writes The Care Workers’ Charity welcomes the latest workforce intelligence report released by Skills for Care,...

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Are you at risk of losing your sight? New risk checker revea...

SIGHT loss charity the Macular Society has launched a brand new online tool to estimate your risk of developing the biggest cause of sight...

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Our story
Results

Natalie Joyce

Marketing Manager, Mencap “Not only do we now have a wonderful, inspiring legacy proposition that’s unique to Mencap (i.e. our brief to Killer exactly!) we are delighted to have worked with such a genuinely amazing team at Killer to deliver it. From the quality of the creative vision all the way through to the ad executions and, vitally, their fantastic account management, we have thoroughly enjoyed working with Killer and are already looking forward to our next project together.”
660% Increase in new users to the legacy webpages 330% Increase in engaged users to the legacy webpages

Lia Fyles

Race Director, London Landmarks Half Marathon “Selecting Killer Creative to create the visual identity for the London Landmarks Half Marathon is without question one of the best decisions I have made during my 11 years at Tommy’s. The public reaction to the visual identity has exceeded all expectations and has been so successful for us that it has led us to produce a range of LLHM merchandise. The Killer team were creative, engaged, passionate and nothing was too much effort for them. I would highly recommend them as an agency to work with.”
£12m Raised over 2 years 21k Runners over 2 years
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