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Mission

Creative. Strategic. Fundraising.

We are a creative, strategic fundraising agency. We bring our commercially proven approach to the UK's most ambitious charities; inventing, producing and taking fundraising products to market.

Our business is built on four pillars of success: insight, proposition, strategy and creative. And with years of experience working on ground-breaking campaigns, we know what it takes to achieve income growth: creative thinking, brutal number crunching and the courage to do things differently.

Starting with the big idea and viability, we've developed some of the most successful fundraising products of all time using our phased project process with controlled risk.

We are ambitious, fearless and hungry for success. So far we've helped raise over £50 million in donations to charities, and we want you to join us on our journey.

“Our mission is to double the amount of money donated to charities by UK citizens"

Total funds we have helped to raise

£50637837
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Killer blog

Top tips to step up your Instagram game

No matter the size of your organisation you are bound to have an Instagram account, using it to engage existing supporters, pull in new ones and get your visual identity and message out to the social masses. The ever-changing world of Instagram can be daunting but fear not, as...

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Killer’s Top 10 Charity Christmas Campaigns 2020

Well, it’s been one hell of a year for the third sector and where some charities have come out of it with more support than ever, there are just as many who have really struggled. The festive period is usually a peak in the year when it comes to...

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The most interesting things we learned at last month’s...

Earlier this year (right in time for lockdown, handily!) Killer launched a new interactive online session series for charities and non-profits to share our teams’ years of experience and knowledge in creative, mass-participation fundraising....

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How to give your creative a ‘killer’ edge…

If you’ve been keeping up with our content, you may have already heard about (or even attended!) a Killer Zoom Room event, where we’ve explored ‘Getting the Green Light’ on new project ideas and...

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Introducing the “Killer Zoom Room”…

We love working with all our fantastic charity clients to create, launch and run fundraising campaigns. Over the years and through our experienced team, we’ve gained unrivalled insight into the practicalities and nuances of...

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Stand-Out Charity Lockdown Campaigns

So it’s been two months since the UK lockdown began and, for many charities, this was a huge blow to Spring/Summer fundraising plans. Suddenly social distancing ruled out campaigns that were earmarked to raise important sums of money for non-profits, so the sector was left reeling, with little time...

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Some of our favourite International Women’s Day 2020 c...

International Women’s Day is a globally recognised day to both celebrate and acknowledge the achievements of women throughout history as well as shine a light on the enduring gender inequalities that still exist in...

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Is the Charity sector levelling up?

If you haven’t noticed the influx of attention around fundraising through gaming and gamers over the last 6 months or so, where have you been?! It’s official – charities are going wild for gaming, with more and more organisations trying to reach this philanthropic community to generate income.  In...

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TV ads on a tight budget

TV advertising definitely has a place in your charity’s marketing strategy, but with high costs and overly-broad targeting options it’s increasingly being cut out of annual marketing plans – if it ever featured at all! There are, however, options out there for affordable and highly-targeted TV advertising… What is...

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Our favourite Christmas charity appeals of 2019

Here at Killer, we love a good Xmas ad (in fact Louisa, Senior Account Manager, is OBSESSED with anything ‘Christmas’) but in particular we love to see all of the creative, heartwarming & powerful charity appeals that come out around this time of year.  There are so many good...

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Newsfeed

Politicians and media getting more hostile towards charities...

Exclusive: 90% of UK campaigners surveyed say their freedom to speak out or protest is under threat Charities are facing increased hostility from politicians and...

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Lois Carter obituary

My wife, Lois Carter, who has died of cancer aged 74, made a substantial contribution to providing reliable information on medical care to some of the poorest parts of Africa. She also helped publicise the lifelong impacts on children...

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Guardian and Observer 2020 charity appeal raises £1.4m

Total of £1,421,000 donated by readers for three charities supporting disadvantaged young people The 2020 Guardian and Observer appeal, which closed last night, has raised...

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‘I’ve tried to do this for my kids’: families ...

In our latest report for the 2020 Guardian and Observer appeal, we talk to Child Poverty Action Group and those it has helped • Please...

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12,000 fewer heart operations are being performed in England

The latest figures show the seismic impact of the pandemic on potentially life-saving surgery and other procedures for heart patients. Around a third fewer...

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First global resolution on meningitis prevention and control

At the 73rd Session of the World Health Assembly, Member States overwhelmingly endorsed a resolution calling for urgent action on meningitis prevention and control through...

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Bristol charity building up to create eco-home community on ...

A Bristol-based charity is building up to create 15 new low-carbon, affordable eco-homes on the roof of its city centre office. The proposal by...

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Blind veterans’ charity adapts to support Lincolnshire vet...

A blind veteran from Lincolnshire has recently taken part in a ‘Virtual Introduction Week’ organised by Blind Veterans UK. He was unable to attend...

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Our story
Results

Natalie Joyce

Marketing Manager, Mencap “Not only do we now have a wonderful, inspiring legacy proposition that’s unique to Mencap (i.e. our brief to Killer exactly!) we are delighted to have worked with such a genuinely amazing team at Killer to deliver it. From the quality of the creative vision all the way through to the ad executions and, vitally, their fantastic account management, we have thoroughly enjoyed working with Killer and are already looking forward to our next project together.”
660% Increase in new users to the legacy webpages 330% Increase in engaged users to the legacy webpages

Lia Fyles

Race Director, London Landmarks Half Marathon “Selecting Killer Creative to create the visual identity for the London Landmarks Half Marathon is without question one of the best decisions I have made during my 11 years at Tommy’s. The public reaction to the visual identity has exceeded all expectations and has been so successful for us that it has led us to produce a range of LLHM merchandise. The Killer team were creative, engaged, passionate and nothing was too much effort for them. I would highly recommend them as an agency to work with.”
£12m Raised over 2 years 21k Runners over 2 years
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