Creative. Strategic. Fundraising.

We are a creative, strategic fundraising agency. We bring our commercially proven approach to the UK's most ambitious charities; inventing, producing and taking fundraising products to market.

Our business is built on four pillars of success: insight, proposition, strategy and creative. And with years of experience working on ground-breaking campaigns, we know what it takes to achieve income growth: creative thinking, brutal number crunching and the courage to do things differently.

Starting with the big idea and viability, we've developed some of the most successful fundraising products of all time using our phased project process with controlled risk.

We are ambitious, fearless and hungry for success. So far we've helped raise over £50 million in donations to charities, and we want you to join us on our journey.

“Our mission is to double the amount of money donated to charities by UK citizens"

Total funds we have helped to raise

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Killer blog

Introducing the “Killer Zoom Room”…

We love working with all our fantastic charity clients to create, launch and run fundraising campaigns. Over the years and through our experienced team, we’ve gained unrivalled insight into the practicalities and nuances of...


Stand-Out Charity Lockdown Campaigns

So it’s been two months since the UK lockdown began and, for many charities, this was a huge blow to Spring/Summer fundraising plans. Suddenly social distancing ruled out campaigns that were earmarked to raise important sums of money for non-profits, so the sector was left reeling, with little time...


Some of our favourite International Women’s Day 2020 c...

International Women’s Day is a globally recognised day to both celebrate and acknowledge the achievements of women throughout history as well as shine a light on the enduring gender inequalities that still exist in...


Is the Charity sector levelling up?

If you haven’t noticed the influx of attention around fundraising through gaming and gamers over the last 6 months or so, where have you been?! It’s official – charities are going wild for gaming, with more and more organisations trying to reach this philanthropic community to generate income.  In...


TV ads on a tight budget

TV advertising definitely has a place in your charity’s marketing strategy, but with high costs and overly-broad targeting options it’s increasingly being cut out of annual marketing plans – if it ever featured at all! There are, however, options out there for affordable and highly-targeted TV advertising… What is...


Our favourite Christmas charity appeals of 2019

Here at Killer, we love a good Xmas ad (in fact Louisa, Senior Account Manager, is OBSESSED with anything ‘Christmas’) but in particular we love to see all of the creative, heartwarming & powerful charity appeals that come out around this time of year.  There are so many good...


What did Killer learn at IFC 2019?

Every year, fundraisers and changemakers from across the globe come together at the International Fundraising Congress (IFC) to share, inspire and collaborate thinking and ideas. With sessions ranging from interactive masterclasses and deep-dive workshops to large-scale plenaries, there’s something for everyone in the charity sector, whatever area they work...


How to advertise on Facebook

key considerations to make your next campaign a success Across all sectors, not only amongst charities, Facebook is a go-to platform for advertising. Whether your campaign is for brand awareness, promoting an event, asking for one-off donations or showcasing your legacy campaign… the successes bring marketers back time and...


From negative opinions to positive promotion

Turning Criticism Into A Statement About Your Brand Let’s be honest – no one likes to be criticised. For brands and organisations this is especially true as it’s not just a case of bruised egos, but the risk of seriously damaging their reputation or even destroying the business.  This...


Power of the people

The Might of Mass Participation 1 person can take a stand. 1,000 people can make a difference. 100,000 people give you a forceful collective movement. Here at Killer we know better than most just how effective Mass Participation events are, how much money they can raise and how easily...


Nike ISPA apparel is designed for extremes of everyday life

An inflatable jacket, a mesh bodysuit and split-toe sneakers are among the products Nike has repurposed from ultra sport activities to suit the lifestyles...


Sensi surface tiles by Matteo Thun for Florim

VDF products fair: Florim has collaborated with Italian architect Matteo Thun to create the ceramic Sensi surface tile collection, which takes its cues from nature and "enriches the vocabulary of construction". Sensi was developed as part of Florim's Casa...


Istanbul Design Biennial announces new dates and revised pro...

Istanbul Design Biennial curator Mariana Pestana and director Deniz Ova have set out their revised plans for this year's event in the wake of...


Virtual Design Festival’s best brand collaborations an...

How do you launch a product where there are no design fairs? With Virtual Design Festival ending on Friday, here's a roundup of some...


Creative Futures Revisited: David O’Reilly

As part of our 40th birthday celebrations, CR is revisiting the alumni from our Creative Futures scheme, which ran for nearly 30 years. Here, we profile LA-based artist David O'Reilly, an alumnus from Creative Futures' Class of 2008


Creative Heroes: Jeremy Deller

Jeremy Deller’s art has delighted the public and the art world alike for decades. As part of our Creative Heroes series for our 40th birthday, we talk to Deller about what inspires him, and how his work has evolved...


Olafur Eliasson’s new app lets kids morph into the environ...

The artist's new AR project Earth Speakr sees children around the world transform into plant life, plastic bags and other inanimate objects as they...


TGI Fridays’ new identity is all about that Friday feeling

SomeOne has rebranded and renamed the restaurant chain as Fridays, with a more playful aesthetic and tone of voice that goes back to its...


Anthony Burrill unveils joyful four-storey typographic insta...


InHouse Records launches a weekly magazine for prison inmate...

Our story

Natalie Joyce

Marketing Manager, Mencap “Not only do we now have a wonderful, inspiring legacy proposition that’s unique to Mencap (i.e. our brief to Killer exactly!) we are delighted to have worked with such a genuinely amazing team at Killer to deliver it. From the quality of the creative vision all the way through to the ad executions and, vitally, their fantastic account management, we have thoroughly enjoyed working with Killer and are already looking forward to our next project together.”
660% Increase in new users to the legacy webpages 330% Increase in engaged users to the legacy webpages

Lia Fyles

Race Director, London Landmarks Half Marathon “Selecting Killer Creative to create the visual identity for the London Landmarks Half Marathon is without question one of the best decisions I have made during my 11 years at Tommy’s. The public reaction to the visual identity has exceeded all expectations and has been so successful for us that it has led us to produce a range of LLHM merchandise. The Killer team were creative, engaged, passionate and nothing was too much effort for them. I would highly recommend them as an agency to work with.”
£12m Raised over 2 years 21k Runners over 2 years

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