Creative. Strategic. Fundraising.

We are a creative, strategic fundraising agency. We bring our commercially proven approach to the UK's most ambitious charities; inventing, producing and taking fundraising products to market.

Our business is built on four pillars of success: insight, proposition, strategy and creative. And with years of experience working on ground-breaking campaigns, we know what it takes to achieve income growth: creative thinking, brutal number crunching and the courage to do things differently.

Starting with the big idea and viability, we've developed some of the most successful fundraising products of all time using our phased project process with controlled risk.

We are ambitious, fearless and hungry for success. So far we've helped raise over £50 million in donations to charities, and we want you to join us on our journey.

“Our mission is to double the amount of money donated to charities by UK citizens"

Total funds we have helped to raise

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Killer blog

Stand-Out Charity Lockdown Campaigns

So it’s been two months since the UK lockdown began and, for many charities, this was a huge blow to Spring/Summer fundraising plans. Suddenly social distancing ruled out campaigns that were earmarked to raise important sums of money for non-profits, so the sector was left reeling, with little time...


Some of our favourite International Women’s Day 2020 c...

International Women’s Day is a globally recognised day to both celebrate and acknowledge the achievements of women throughout history as well as shine a light on the enduring gender inequalities that still exist in...


Is the Charity sector levelling up?

If you haven’t noticed the influx of attention around fundraising through gaming and gamers over the last 6 months or so, where have you been?! It’s official – charities are going wild for gaming, with more and more organisations trying to reach this philanthropic community to generate income.  In...


TV ads on a tight budget

TV advertising definitely has a place in your charity’s marketing strategy, but with high costs and overly-broad targeting options it’s increasingly being cut out of annual marketing plans – if it ever featured at all! There are, however, options out there for affordable and highly-targeted TV advertising… What is...


Our favourite Christmas charity appeals of 2019

Here at Killer, we love a good Xmas ad (in fact Louisa, Senior Account Manager, is OBSESSED with anything ‘Christmas’) but in particular we love to see all of the creative, heartwarming & powerful charity appeals that come out around this time of year.  There are so many good...


What did Killer learn at IFC 2019?

Every year, fundraisers and changemakers from across the globe come together at the International Fundraising Congress (IFC) to share, inspire and collaborate thinking and ideas. With sessions ranging from interactive masterclasses and deep-dive workshops to large-scale plenaries, there’s something for everyone in the charity sector, whatever area they work...


How to advertise on Facebook

key considerations to make your next campaign a success Across all sectors, not only amongst charities, Facebook is a go-to platform for advertising. Whether your campaign is for brand awareness, promoting an event, asking for one-off donations or showcasing your legacy campaign… the successes bring marketers back time and...


From negative opinions to positive promotion

Turning Criticism Into A Statement About Your Brand Let’s be honest – no one likes to be criticised. For brands and organisations this is especially true as it’s not just a case of bruised egos, but the risk of seriously damaging their reputation or even destroying the business.  This...


Power of the people

The Might of Mass Participation 1 person can take a stand. 1,000 people can make a difference. 100,000 people give you a forceful collective movement. Here at Killer we know better than most just how effective Mass Participation events are, how much money they can raise and how easily...


5 ways to be charitable when you don’t have the money

Given the uncertainty that many of us face in this time of economic struggle, it can sometimes be hard to justify giving money to charity when you really don’t have it to give. But...


Spike Lee releases short film spotlighting police brutality,...


Five older women form a Spice Girls’ tribute act in the ch...


The exhibitions and events you should be checking out this J...


Black Lives Matter: creatives speak up in solidarity of the ...


“Consumers want touchless products to limit spread of ...

Grohe's Patrick Speck discusses the potential of touchless bathroom and kitchen products in light of the coronavirus pandemic in this video produced by Dezeen...


Caesar Ceramics’ latest surfacing collections include ...

Caesar Ceramics has introduced four new porcelain surfacing collections at VDF products fair, including a range of tiles called Enchant that evoke aged and...


Enchant surfacing by Caesar Ceramics

VDF products fair: Enchant is a porcelain surfacing collection by Caesar Ceramics that is designed to evoke wood and recreate "the feeling of a real walk through nature". Enchant takes its cues from the warm look of aged and...


Meet surfacing by Caesar Ceramics

VDF products fair: Meet is a porcelain surface collection with a wood-like finish, developed by Caesar Ceramics to suit both contemporary and classical interiors. The collection is designed to evoke worn, antique wood and intended for use as either...


Designing for a transport future

Recent rebrands from VW, BMW, Nissan and Uber have at times proved controversial, but they reflect the flexibility required by a transport sector that's in serious flux, says Wolff Olins' Forest Young


Pentagram’s new project shows the human side of stats duri...

Created by Pentagram’s Giorgia Lupi and her team, Happy Data focuses less on daily death tolls and more on “small but mighty numbers”, spotlighting...

Our story

Natalie Joyce

Marketing Manager, Mencap “Not only do we now have a wonderful, inspiring legacy proposition that’s unique to Mencap (i.e. our brief to Killer exactly!) we are delighted to have worked with such a genuinely amazing team at Killer to deliver it. From the quality of the creative vision all the way through to the ad executions and, vitally, their fantastic account management, we have thoroughly enjoyed working with Killer and are already looking forward to our next project together.”
660% Increase in new users to the legacy webpages 330% Increase in engaged users to the legacy webpages

Lia Fyles

Race Director, London Landmarks Half Marathon “Selecting Killer Creative to create the visual identity for the London Landmarks Half Marathon is without question one of the best decisions I have made during my 11 years at Tommy’s. The public reaction to the visual identity has exceeded all expectations and has been so successful for us that it has led us to produce a range of LLHM merchandise. The Killer team were creative, engaged, passionate and nothing was too much effort for them. I would highly recommend them as an agency to work with.”
£12m Raised over 2 years 21k Runners over 2 years

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