Mission

Creative. Strategic. Fundraising.

We are a creative, strategic fundraising agency. We bring our commercially proven approach to the UK's most ambitious charities; inventing, producing and taking fundraising products to market.

Our business is built on four pillars of success: insight, proposition, strategy and creative. And with years of experience working on ground-breaking campaigns, we know what it takes to achieve income growth: creative thinking, brutal number crunching and the courage to do things differently.

Starting with the big idea and viability, we've developed some of the most successful fundraising products of all time using our phased project process with controlled risk.

We are ambitious, fearless and hungry for success. So far we've helped raise over £50 million in donations to charities, and we want you to join us on our journey.

“Our mission is to double the amount of money donated to charities by UK citizens"

Total funds we have helped to raise

£50637837
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Killer blog

How to give your creative a ‘killer’ edge…

If you’ve been keeping up with our content, you may have already heard about (or even attended!) a Killer Zoom Room event, where we’ve explored ‘Getting the Green Light’ on new project ideas and...

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Introducing the “Killer Zoom Room”…

We love working with all our fantastic charity clients to create, launch and run fundraising campaigns. Over the years and through our experienced team, we’ve gained unrivalled insight into the practicalities and nuances of...

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Stand-Out Charity Lockdown Campaigns

So it’s been two months since the UK lockdown began and, for many charities, this was a huge blow to Spring/Summer fundraising plans. Suddenly social distancing ruled out campaigns that were earmarked to raise important sums of money for non-profits, so the sector was left reeling, with little time...

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Some of our favourite International Women’s Day 2020 c...

International Women’s Day is a globally recognised day to both celebrate and acknowledge the achievements of women throughout history as well as shine a light on the enduring gender inequalities that still exist in...

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Is the Charity sector levelling up?

If you haven’t noticed the influx of attention around fundraising through gaming and gamers over the last 6 months or so, where have you been?! It’s official – charities are going wild for gaming, with more and more organisations trying to reach this philanthropic community to generate income.  In...

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TV ads on a tight budget

TV advertising definitely has a place in your charity’s marketing strategy, but with high costs and overly-broad targeting options it’s increasingly being cut out of annual marketing plans – if it ever featured at all! There are, however, options out there for affordable and highly-targeted TV advertising… What is...

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Our favourite Christmas charity appeals of 2019

Here at Killer, we love a good Xmas ad (in fact Louisa, Senior Account Manager, is OBSESSED with anything ‘Christmas’) but in particular we love to see all of the creative, heartwarming & powerful charity appeals that come out around this time of year.  There are so many good...

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What did Killer learn at IFC 2019?

Every year, fundraisers and changemakers from across the globe come together at the International Fundraising Congress (IFC) to share, inspire and collaborate thinking and ideas. With sessions ranging from interactive masterclasses and deep-dive workshops to large-scale plenaries, there’s something for everyone in the charity sector, whatever area they work...

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How to advertise on Facebook

key considerations to make your next campaign a success Across all sectors, not only amongst charities, Facebook is a go-to platform for advertising. Whether your campaign is for brand awareness, promoting an event, asking for one-off donations or showcasing your legacy campaign… the successes bring marketers back time and...

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From negative opinions to positive promotion

Turning Criticism Into A Statement About Your Brand Let’s be honest – no one likes to be criticised. For brands and organisations this is especially true as it’s not just a case of bruised egos, but the risk of seriously damaging their reputation or even destroying the business.  This...

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Newsfeed

The Gondry brothers create paper-cut music video for Idles...

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Kukeri offers a glimpse into the ancient Bulgarian pagan rit...

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“Design is never an innocent practice”: The Royal Studio...

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Face masks by Barbara Kruger, Jenny Holzer and Lorna Simpson...

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“If you have to design something crazy then go for the...

In this week's comments update, readers are discussing Virgin Galactic's concept for a high-speed passenger aircraft and sharing their views on other top stories....

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Green net shades hammocks and bird feeders in Murmuration by...

Architecture studio SO-IL has built a green-mesh structure with suspended seating in this installation on the Renzo Piano-designed plaza of the High Museum of...

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Architectural visualisers imagine rainbow-coloured Sonora Ar...

Moscow siblings Davit and Mary Jilavyan spent the coronavirus lockdown creating renderings of an imaginary community in Mexico with two-toned buildings and streets dotted...

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Clova Lamp is an AI-powered light that reads books to childr...

South Korean technology company Naver Corp has developed a smart reading light called Clova Lamp that helps children to cultivate healthy reading habits by...

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Serena Brown’s images celebrate overlooked stories and eve...

The photographer's subjects are at the heart of each of her images, and she puts an emphasis on the natural, the everyday and people...

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Beavertown Brewery on building a craft beer brand

Beavertown Brewery creative director Nick Dwyer tells CR about the artful chaos that drives the craft beer brand, and how it’s built its identity on “spacemen, skeletons, skulls and weird shit exploding”

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Our story
Results

Natalie Joyce

Marketing Manager, Mencap “Not only do we now have a wonderful, inspiring legacy proposition that’s unique to Mencap (i.e. our brief to Killer exactly!) we are delighted to have worked with such a genuinely amazing team at Killer to deliver it. From the quality of the creative vision all the way through to the ad executions and, vitally, their fantastic account management, we have thoroughly enjoyed working with Killer and are already looking forward to our next project together.”
660% Increase in new users to the legacy webpages 330% Increase in engaged users to the legacy webpages

Lia Fyles

Race Director, London Landmarks Half Marathon “Selecting Killer Creative to create the visual identity for the London Landmarks Half Marathon is without question one of the best decisions I have made during my 11 years at Tommy’s. The public reaction to the visual identity has exceeded all expectations and has been so successful for us that it has led us to produce a range of LLHM merchandise. The Killer team were creative, engaged, passionate and nothing was too much effort for them. I would highly recommend them as an agency to work with.”
£12m Raised over 2 years 21k Runners over 2 years
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