Creative. Strategic. Fundraising.

We are a creative, strategic fundraising agency. We bring our commercially proven approach to the UK's most ambitious charities; inventing, producing and taking fundraising products to market.

Our business is built on four pillars of success: insight, proposition, strategy and creative. And with years of experience working on ground-breaking campaigns, we know what it takes to achieve income growth: creative thinking, brutal number crunching and the courage to do things differently.

Starting with the big idea and viability, we've developed some of the most successful fundraising products of all time using our phased project process with controlled risk.

We are ambitious, fearless and hungry for success. So far we've helped raise over £50 million in donations to charities, and we want you to join us on our journey.

“Our mission is to double the amount of money donated to charities by UK citizens"

Total funds we have helped to raise

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Killer blog

TV ads on a tight budget

TV advertising definitely has a place in your charity’s marketing strategy, but with high costs and overly-broad targeting options it’s increasingly being cut out of annual marketing plans – if it ever featured at all! There are, however, options out there for affordable and highly-targeted TV advertising… What is...


Our favourite Christmas charity appeals of 2019

Here at Killer, we love a good Xmas ad (in fact Louisa, Senior Account Manager, is OBSESSED with anything ‘Christmas’) but in particular we love to see all of the creative, heartwarming & powerful charity appeals that come out around this time of year.  There are so many good...


What did Killer learn at IFC 2019?

Every year, fundraisers and changemakers from across the globe come together at the International Fundraising Congress (IFC) to share, inspire and collaborate thinking and ideas. With sessions ranging from interactive masterclasses and deep-dive workshops to large-scale plenaries, there’s something for everyone in the charity sector, whatever area they work...


How to advertise on Facebook

key considerations to make your next campaign a success Across all sectors, not only amongst charities, Facebook is a go-to platform for advertising. Whether your campaign is for brand awareness, promoting an event, asking for one-off donations or showcasing your legacy campaign… the successes bring marketers back time and...


From negative opinions to positive promotion

Turning Criticism Into A Statement About Your Brand Let’s be honest – no one likes to be criticised. For brands and organisations this is especially true as it’s not just a case of bruised egos, but the risk of seriously damaging their reputation or even destroying the business.  This...


Power of the people

The Might of Mass Participation 1 person can take a stand. 1,000 people can make a difference. 100,000 people give you a forceful collective movement. Here at Killer we know better than most just how effective Mass Participation events are, how much money they can raise and how easily...


5 ways to be charitable when you don’t have the money

Given the uncertainty that many of us face in this time of economic struggle, it can sometimes be hard to justify giving money to charity when you really don’t have it to give. But...


Love Charity Research

Here at Killer we’ve always believed that there’s a strong link between the way someone feels about a charity and the amount that person is going to engage with that charity. Well, think about it… The more you like someone the more likely you are to listen to them,...


Beaming with Pride

Brighton is the home of Killer Creative, the home of art and music, amazing food and for one marvellous weekend a year it’s home to Pride!  Every summer Brighton becomes an adult’s playground. Full of colour, people and diversity. Our city welcomes all and celebrates the UK’s LGBTQ community....


Love Charity Research 2019

Rob Alcroft talks on everything you need to know about how the public really feel about Charities.  Get the ups and downs, the ins and outs, the do’s and the don’ts. Who’s raised their game, who’s taken a dip? We conducted a piece of independent research through YouGov to...


Six Cooper Hewitt trustees resign to protest Caroline Bauman...

Designer David Rockwell is among six trustees that have stepped down to protest Caroline Baumann's resignation as director of the Cooper Hewitt after it was...


Bouroullec brothers design chair using one continuous piece ...

French duo Ronan & Erwan Bouroullec have made a chair for Finnish furniture brand Artek from a metal frame interlaced with a single length...


Durex rebrands with flat logo and “sex positive”...

Creative agency Havas has designed a new brand identity for British condom manufacturer Durex, which features a flattened logo written in One Night Sans typeface...


Ilse Crawford updates classic library lamp for Wästberg

Swedish lighting brand Wästberg's has unveiled the W203 Ilumina lamp, designed by Ilse Crawford to "mix beauty with energy efficiency". Wästberg unveiled the lamp during...


A love letter from photographer Sophie Mayanne

In a new series for CR, we're asking artists and creatives to talk about the people or pieces of work that have most inspired them. Here, Sophie Mayanne - who created Mothercare's Body Proud Mums campaign - pays tribute...


Meet the makers of The Masked Singer costumes

CR speaks to Plunge Creations, the studio that designed Unicorn, Tree, Queen Bee, and all the other psychedelic costumes that disguise the cast of The Masked Singer


Enjoyably silly burger ad for US brand Postmates

US food delivery brand Postmates gets to the nub of what it's like to get a craving for a burger, in this surreal new spot from directing team The Sacred Egg


Team GB launches series of minimalist screenprints ahead of ...

Based on six key Olympic sports, the prints by design studio Tom Pigeon take subtle inspiration from the shapes created by the athletes as...

Our story

Natalie Joyce

Marketing Manager, Mencap “Not only do we now have a wonderful, inspiring legacy proposition that’s unique to Mencap (i.e. our brief to Killer exactly!) we are delighted to have worked with such a genuinely amazing team at Killer to deliver it. From the quality of the creative vision all the way through to the ad executions and, vitally, their fantastic account management, we have thoroughly enjoyed working with Killer and are already looking forward to our next project together.”
660% Increase in new users to the legacy webpages 330% Increase in engaged users to the legacy webpages

Lia Fyles

Race Director, London Landmarks Half Marathon “Selecting Killer Creative to create the visual identity for the London Landmarks Half Marathon is without question one of the best decisions I have made during my 11 years at Tommy’s. The public reaction to the visual identity has exceeded all expectations and has been so successful for us that it has led us to produce a range of LLHM merchandise. The Killer team were creative, engaged, passionate and nothing was too much effort for them. I would highly recommend them as an agency to work with.”
£12m Raised over 2 years 21k Runners over 2 years

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