Love Charity Research 2019
Rob Alcroft talks on everything you need to know about how the public really feel about Charities.
Get the ups and downs, the ins and outs, the do’s and the don’ts. Who’s raised their game, who’s taken a dip? We conducted a piece of independent research through YouGov to find out exactly how people feel and how much affection they felt for the top 30 charities. Watch the video, get an up to date insight on how the general public view charities. Talk to us about the results and get everything you need to know and more…
We believe the UK loves charity and loves to be asked for help. But we sense that this has come under fire recently and to a greater or lesser extent, all charities have been affected by issues of public trust. We wanted to put this theory to the test so last year we went out with YouGov to the public and asked them how much they love charity.
Of course, with every challenge an opportunity is presented. But only if we reflect on what we have learned and take the right action. So, in this short film we hear from Rob Alcroft, our COO, taking us through some of the results and giving us his thoughts on what charities need to do to improve their fundraising effectiveness by building on the public’s love for them.