Some of our favourite International Women’s Day 2020 campaigns
International Women’s Day is a globally recognised day to both celebrate and acknowledge the achievements of women throughout history as well as shine a light on the enduring gender inequalities that still exist in today’s societies. With the 2020 theme being #EachforEqual, this year we’re being urged to take individual accountability for our role in changing the world for the better – then working as a collective to make this happen.
Of course there are many charities with a very personal tie to this day, but we’ve picked out a few that ran particularly interesting campaigns around this important date. Check them out…
What better place to start than with IWD’s charity of choice, The World Association of Girl Guides and Girl Scouts (WAGGGS)? Holding this partnership since 2007, WAGGGS represents 10 million girls & young women in 150 countries, making it the world’s largest international organisation for girls. A perfect partner, don’t you think?! This year to mark the occasion and fundraise for the organisation, WAGGGS collaborated with Lola’s Cupcakes to design cute cupcakes with empowering messages, with £1 donated to the charity from each cupcake sold.
Fawcett Society, the women’s campaigning charity, held a feminist roadshow in Manchester to mark the day, involving a debate on what Greater Manchester is doing for women, as well as interactive workshops and live comedy.
CARE International’s amazing annual #March4Women event also took place on IWD 2020, a global movement for gender equality that this year celebrated the power and passion of women and girls who are on the frontline of responding to climate change. The march culminated with speeches and performances from guests including Emeli Sandé, Sandi Toksvig and Helen Pankhurst.
On a more serious service-related note, there were two very poignant campaigns from both Women’s Aid and Refuge promoting their domestic abuse support lines.
Women’s Aid has a Live Chat service providing women who are experiencing or have survived domestic abuse a way to contact the charity and receive free, confidential advice and support. This year the charity launched an urgent appeal around IWD to raise £200,000 to keep the life-saving service running. To date they have raised over £87,000 and are continuing to fundraise to #SupportSurvivors.
Refuge used the day to launch their own campaign, raising awareness of the National Domestic Abuse Helpline across the UK. Using famous faces, social media, TV and out-of-home ads, the charity linked with high-profile celebs to promote the helpline’s number. Actress Olivia Coleman and TV presenter Lorraine Kelly changed their name & profile picture on Twitter to the helpline number, which was also splashed across huge billboards in Piccadilly Circus and on Sky and A+E Networks UK.
Feeling inspired? Want to plan your next awareness or fundraising campaign? Pop us a message and we’ll get right back to you!