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Our favourite Christmas charity appeals of 2019

Here at Killer, we love a good Xmas ad (in fact Louisa, Senior Account Manager, is OBSESSED with anything ‘Christmas’) but in particular we love to see all of the creative, heartwarming & powerful charity appeals that come out around this time of year. 

There are so many good ones, but we’ve picked our top 10 to share with you including some of the team’s personal faves…


Childline 24/7. Even At Christmas | NSPCC

Short but powerful, NSPCC cut right to the point, explaining how regardless of the time of year, they’re needed throughout Christmas to support children & young people who are experiencing abuse and neglect. A simple approach to a simple ask – help us be there for them over the festive period.


Christian Aid

A little different to some of the others on this list, Christian Aid’s appeal focuses on the positive, life-changing work your donations help make happen. This video tells the story of Ranjita, a woman in India who was given the tools and encouragement by the charity to radically transform life for her and her children.


Become a Secret Santa | #IAmSanta | 2019

For most people, Christmas is a time of joy, but there are lots of children and families across the UK who face this time of year without food, warmth or love. Action for Children’s Christmas campaign focuses on something we’re all familiar with – Secret Santa. I love the way the story is told, both visually and narrated by a young girl, as it really brings to life the cause and encourages you to give to help a vulnerable child this Christmas.’ Louisa – Senior Account Manager


Habitat for Humanity

This appeal follows the story of 23-year-old Josh, his experience with homelessness and how Habitat for Humanity helped him get back on his feet. A compelling example of how donations this Christmas can help the charity achieve their vision of a world where everyone has a safe place to call home.


One Less Present | Act for Kids Christmas Appeal 2019

‘I love how this video focuses on the little things everyone can do, including the younger generation, to help others. It feels really genuine and positive.’ – Zoe, Account Director

We’ve slipped this one in from Australian charity ‘Act for Kids’ as we love the cheeky, authentic style of the video – asking kids what they’d like from Santa and if they’d give one of their presents to a child who won’t get any this year. Initially there are some hilarious responses as to why not, but keep watching and you’ll feel all warm and fuzzy inside by the end.


Adopt A Better Future, Christmas advert 2019 | WWF

‘As an animal-lover, this ad really tugs at my heartstrings and hits me hard with its messaging – if we don’t do something now to protect natural habitats, we may soon go beyond the point of no return. I also love the creativity using animation allows to illustrate the dangers facing wildlife across the world. Thumbs up from me.’ Lou – Business Development Manager


Changing Faces UK

Another personal story from a service user of the charity, in this video we find out how Changing Faces UK has supported Elizabeth & her family to recover from a life-changing accident and helped them live a positive life. A heart-warming & empowering story of a little girl’s strength and optimism despite her injuries.


Barts Charity

A low-key but real, authentic appeal showing the kindness and care Barts Charity nurses provide both young and old over the Christmas period. Seeing patients’ faces light up when they’re given presents has us welling up and feeling full of festive cheer.


Guide Dogs

Another great animation this year, this one being from Guide Dogs. The video follows Henry, an enthusiastic Labrador Retriever puppy who wants to help Santa guide his sleigh, but later finds that his destiny is to support people with sight loss to live their lives to the fullest. One word – adorable.



We challenge you to watch this and not smile at Ed’s infectious energy and happiness. RNIB have done a great job telling his story and showing how their work has helped support Ed & his family to better understand and manage his sight loss.

So there you have it! Our top 10…which one is your favourite?