We were asked to be involved in a live online digital pitch, whereby creative from three agencies went head-to-head on social, in real time. Whoever got the most sign ups for the campaign in an allocated timeframe, would win the creative business.
Our task was to create and market a new product for the British Red Cross aimed at the experienced and enthusiastic ‘foodie’. The proposition is very unique and aimed at high end foodies that are interested in rare worldwide ingredients and who are willing to host a foodie event with friends and family to raise funds for the British Red Cross.
Participants who signed up for Foodie Fest were given everything they needed to host a dinner party, with delicious recipes and free exotic ingredients originating from countries that the British Red Cross operates in.
Killer devised the marketing and creative material, developed the campaign name and look and feel, and produced all of the collateral required for launch. The collateral spanned a wide range of promotional material including master adverts, Facebook marketing, leaflets, digital display banners, download cards, radio adverts.
Our other challenge was to design and print a free support kit for participants, which included rare ingredients, recipe cards, placemats and more, all in a beautifully presented box.
The campaign is in full swing and the initial reaction to the campaign has been overwhelmingly positive. We will be sharing the full results in due course...