Unicef Soccer Aid

Background

UNICEF Soccer Aid – The Great Big Kickabout is a mass participation fundraising event which runs alongside the well known and hugely successful Soccer Aid event, which historically raises around £14.5 million each year.

The primary call to action of The Great Big Kickabout  is for people to grab a ball, grab their family, friends or team-mates and get together for a kickabout on the weekend of Soccer Aid, raising funds through various football related challenges, such as keepy-uppies, penalty shoot-outs and matches.

The brief

We were tasked with designing and producing digital and print assets for UNICEF Soccer Aid – The Great Big Kickabout, assisting the in-house team at UNICEF on the campaign’s supporting materials.

The work

Killer created a range of assets for the fundraising pack including the main fundraising guide booklet, welcome letter, sponsor form, posters, stickers, flat pack money box and outer envelope. These all closely followed the creative already in place for the main Soccer Aid event and utilised elements supplied by the design team at UNICEF. Digital assets were also included within the scope of work, together with the offline printed material we produced.