The Olympics – A golden opportunity for charities
With the Olympics and Paralympics this summer, charities should be planning how they can benefit from the excitement surrounding these huge global events. They aren’t just a financial opportunity for sponsors, businesses, Governments, tourism, broadcasters and media companies. There is a huge opportunity for charities to harness the interest in sport at all levels, as these superhuman athletes inspire people across the world.
The Google stats seem to back this up, with an uptick in searches for sport-related events during every Olympic year. Much like people flocking to the local tennis courts every Wimbledon, we can expect to see people taking part in sporting activities across the country. Particularly with the perfect storm of Olympics, Paralympics and the Men’s Euros all taking place in 2024.
So, what does this all mean for charity fundraising? We are already seeing a lift in physical challenges across the board. From virtual Facebook challenges to large organised events, participation is up. As consumers’ begin searching for their own challenge, how do you attract them to your own cause? With charities going to market with physical challenges, it’s more important than ever to achieve cut-through if you’re going to make yours a success.
As you can imagine, we could talk for hours about this, but it really comes down to these fundamentals.
- A razor sharp focus on your audience
- How your cause can make your product unique
- The creative that brings this to life
Get all of these things right and you’re a large part of the way to harnessing the surge in public appetite for sporting challenges.
So, let’s plan together and create something that will motivate and bring the supporter community together during this bumper year of global sporting events. Together we can create something that’s hot out of the blocks!