Major Advantage

MGM Advantage asked us to create a campaign highlighting their innovative retirement income solutions. Targeting Independent Financial Advisers, it needed to stand out from the competition in the crowded Finance market.

Our solution was the creation of astronaut Major Advantage with the tagline; ‘The future of retirement income.’ Hooking into the brand name, Major Advantage provides endless possibilities for strong messages both online and offline and has already achieved brilliant recall via financial press advertising, online banners and direct mail. For further Major Advantage adventures, watch this space. Do you see what we did there?

Financial markets, from the name itself, are a type of marketplace that provides an avenue for the sale and purchase of assets such as bonds, stocks, foreign exchange, and derivatives in every business. Often, they are called by different names, including “Wall Street” and “capital market,” but all of them still mean one and the same thing. Simply put, businesses and investors can go to financial markets to raise money to grow their business and to make more money, respectively. Read about the payroll management for your business to improve your finances.

To state it more clearly, let us imagine a bank where an individual maintains a savings account. The bank can use their money and the money of other depositors to loan to other individuals and organizations and charge an interest fee.

The depositors themselves also earn and see their money grow through the interest that is paid to it. Therefore, the bank serves as a financial market that benefits both the depositors and the debtors.