Stand-Out Charity Lockdown Campaigns
So it’s been two months since the UK lockdown began and, for many charities, this was a huge blow to Spring/Summer fundraising plans. Suddenly social distancing ruled out campaigns that were earmarked to raise important sums of money for non-profits, so the sector was left reeling, with little time to turn around emergency appeals and fundraising activity alternatives.
Here at Killer, we’ve been super impressed with the work charities have been putting in to respond to the restrictions, with some projects in particular really grabbing our attention. Read on to find out about our favourite lockdown campaigns…
The 2.6 Challenge
With the London Marathon being a huge fundraising opportunity for hundreds of charities across the UK, the heartbreaking news that the event was cancelled due to Coronavirus hit particularly hard for those who rely heavily on this annual income. To make up for that, the #twopointsixchallenge was created; a way for pretty much anyone to take part in a challenge and fundraise for their chosen charity. From running or walking 2.6km to 26 hill rolls and 26 days of indoor cycling, participants could interpret the challenge however they wanted and it certainly had a strong appeal – in the first day it raised over £5 million in the first day, with more than £10 million raised in total for nearly 4,000 charities.
Save the Children – #SaveWithStories
A beautifully sincere campaign that funds incredibly vital work – #savewithstories was created to support millions of underprivileged children across the US who go to school both to learn but also to eat. With schools closed and lockdowns enforced, many children who rely on school for at least one of their daily meals are now going without. Save the Children and No Kid Hungry have joined forces to create this campaign involving many famous faces reading children’s stories on Instagram and Facebook, with viewers encouraged to make a donation.
Virtually The Best Pub Quiz Ever!
We’re sure you’re not surprised that there’s a pub quiz in here – it’s a simple idea and we’ve seen so many charities recommending them as a fundraising tool – but this one hosted by Quiztastic deserves a special mention. Every Friday, they hold a big online pub quiz that can be done in teams, with a different charity selected as the recipient for donations each week.
BookTrust – Pyjamarama
Ordinarily, a physical event taking place in schools across the UK, this year BookTrust brought Pyjamarama and a host of favourite book characters to families at home. The virtual festival of stories has kept kids of all ages entertained over lockdown, including drawing masterclasses, Q&As and a live reading from the author of this years’ dedicated Pyjamarama book, My Pet Star. You can watch the videos back on their YouTube channel.
Everyday Plastic – The Everyday Plastic Survey: Lockdown Edition
Through education and participation, Everyday Plastic provides the public with a personal connection to the plastic problem, improving understanding and encouraging action. Ordinarily the charity offer workshops and seminars, however with everyone social distancing, they’ve decided to bring them to you virtually! More of an educational piece than a fundraising campaign, we really respect the work Everyday Plastic do, and it’s a great opportunity to use the spare time families and households have indoors to become a little more conscious and careful about your plastic use! If you’re quick, you could make their next workshop on the 4th June.
Feeling inspired? Want some help developing your own lockdown fundraising campaign? Get in touch and we’ll get the ball rolling…