Branding & Messaging
The benefits of a strong brand are well documented.A strong charity brand is no different. It helps build a connection with your supporters (and your cause), stand out from other charities and boost your income. It goes way beyond a shiny new logo or an end line on your advert. A strong brand runs through everything you do: from the way you talk to supporters, your employees and service users to the merchandise at events. We also specialise in creating bespoke branding for existing or new events.
Strategic
A solid understanding of your charity (your values and mission), your audience, your competitors and the landscape all help develop your brand. The key here is asking the right questions:
What really makes you tick?
Why does this matter to your audience?
What will set you apart from other charities?
Asking these questions (and lots more besides) helps us develop a clear guiding statement which will act as the springboard for creative development.
Creative
Big, bold creative is in our DNA. Standout visuals that bring to life your brand vision.
Messaging
For many charities, working with multiple audiences across a number of services, messaging can become diluted at best and confusing at worst. We work with charities to help develop messaging frameworks , creating a consistent message which resonates across these audiences.