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What we do

Active Challenges

Whether it’s running, cycling, hiking or swimming to raise funds, active challenges cover a diverse range of organised sports events – from 5k runs and half marathons, to toddler walks and long distance bike rides. When it comes to these kinds of charity challenges, there are literally hundreds on the market. Our approach is to take an event and give it a real sense of purpose; providing clear reasons to choose this one over any other.


We bring our commercial expertise to every single campaign: Whether we’re refreshing a well-established product like The Big Toddle or creating a brand new identity like London Landmarks Half Marathon, we use research and insights to consider the audience motivations and look for ways to make the proposition unique to the charity.


Our job is to give your charity ownership of the event – ensuring your creative campaign stands out amongst the crowd. By making it interesting, eye-catching and adding a touch of cool to the event name, look and feel, we can appeal to target audiences and drive sign-ups. As a result, you’ll end up with a clear product identity that can be used for all elements of the event, such as the landing page, sponsorship forms, merch and signage on the day.


Driving fundraising is essential to event success; it’s the whole reason we’re doing it right?! so we’re constantly coming up with new ways to inspire supporters. We want to recognise their personal achievement, make them feel like part of a collective force for good, and remind them about the impact of their fundraising. We also find ways to offer value exchange – providing support and surprises along the way, so they’re motivated to do even more for your charity.

What our clients say

Lia Fyles

Race Director, London Landmarks Half Marathon “Selecting Killer Creative to create the visual identity for the London Landmarks Half Marathon is without question one of the best decisions I have made during my 11 years at Tommy’s. The public reaction to the visual identity has exceeded all expectations and has been so successful for us that it has led us to produce a range of LLHM merchandise. The Killer team were creative, engaged, passionate and nothing was too much effort for them. I would highly recommend them as an agency to work with.”
£4m Raised in Year 1 70k Hits on the registration page when it went live at 9:30am