Brand:

Wear It Pink

Brief:

Breast Cancer Now needed an agency to give a creative refresh to their long standing Wear It Pink event. Killer Creative were the perfect fit, as we’ve got lots of experience in tweaking existing campaigns and events. We look for areas where we can add our expertise and take a campaign from strength to strength.

We were asked to include some new attainable photography in the look and feel, making the campaign accessible to a wide range of audiences. In this case, we also felt that the campaign creative itself needed a re-work, introducing copy headlines to raise a smile and a strong call to action to add some urgency to the campaign.

The work:

Killer developed a new look and feel for the campaign that embraced the fun and accessible nature of the event.

As part of the rollout, we designed a range of direct mail pieces that targeted an array of audiences to encourage them to wear pink on October 21st and raise money for Breast Cancer Now. We also developed a fundraising pack that included a guide, a collection box, social props, stickers and posters. We also created lots of downloadable collateral to support the customer journey during the campaign.

The results:

We’re excitedly waiting for Wear It Pink this October and look forward to a fantastic (and pink!) day of fundraising.